Shiseido White Lucent Total Brightening Serum for Spring 2014

One of the most frequent questions and product recommendation requests I receive is how to brighten and lighten skin, from women with acne scars, to hyperpigmentation to darkening caused by sun damage. Asian skin can often lack radiance and can appear dull so I am always looking for the best brightening products out there, from masks to serums.

I have always considered Shiseido to be on the forefront of skincare technology and I tend to trust this brand over many others because they understand Asian skin, our concerns and problem areas, and pride themselves in innovation and using quality ingredients. I love the combination of natural antioxidant ingredients combined with their cutting-edge and highly researched ingredients like those found in their White Lucent Total Brightening Serum.

This is one of my go to brightening serums. It just launched this February and features an exclusive brightening complex known as ProBright 4MR. This came about after researching more than 4,000 ingredients and includes these highly effective ingredients: Resveratrol which assists in inhibiting dark spot formation and preventing dullness, 4MSK – an exclusive, patented brightening ingredient that targets the production of dark spot formation, Hesperidin & Vitamin E which creates brightness, and Super-Hydro Synergy Complex which boosts moisture to delivery clarity, Pyrola Incarnata Extract – a botanical that refines the surface to reflect light, and Bright Derm Fragrance which contains Rosenium, a fragrance ingredient from Bulgarian rose oil, and White Lilac that has brightening benefits.

This potent complex of ingredients works by targeting the skin in several unique ways: it helps prevent and diminish the appearance of dark spots and dullness, re-texturizes skin’s surface for added luster, and delivers moisture. The result is a flawless and radiant complexion. After using this serum I noticed results more immediate than expected, in about 2 weeks, and I have continued using it with excellent result. Shiseido notes on their product information the following statistics which I found amazing and wanted to share with everyone!

After ten days of use: ?
93% of women reported a brightening effect ?
83% of women reported that their skin was more even toned ?
72% of women reported that their dark spots were reduced ?
75% of women reported that yellowness in their skin was reduced

After three months of use: ?
95% of women reported a brightening effect ?
92% of women reported that their skin was more even toned ?
89% of women reported that their dark spots were reduced ?
88% of women reported that yellowness in their skin was reduced

Price: $125 for 30ml, $170 for 50ml
For more information visit, www.shiseido.com