The Makeup Show Comes to NYC!

If you are a makeup and beauty junkie, like us, and looking for a sweet event, mark your calendars for the upcoming Makeup Show NYC, which is one of the premiere one stop shops to spot new products, trends, and trade secrets from makeup professionals.

The Makeup Show NYC headlines award-winning film and Broadway makeup artists, and adds dozens of new beauty brands to the show floor. Whether you have wondered how the makeup on Wicked was created or how top celebs get red carpet ready, there will be a keynote specifically designed to answer your most burning questions. In addition, over a dozen beauty brands will be making their first appearance at the show, including Sephora, Adamis, Cao Cosmetics, Ve Neill Brushes, Vincent Longo Cosmetics, Black-Up, Gorgeous Cosmetics, Serenity and Scott and more.

Show attendees are sure to be inspired and mesmerized by the following headliners taking main stage – and some for their very first appearance! These artists are not only award-winning film and Broadway icons, but some of the industries top legends and leaders.

“Understanding Beauty” with Alice Lane – What is beauty? Why is it beautiful? These are just a couple of the questions and queries we will explore as Alice also allows us a look inside her career which includes clients like Vogue, W, Elle, Harper’s Bazaar and V. Watch Alice demonstrate the fundamentals of color, contour, and placement and category_ide us through the idea of adding art back into our makeup all the while inspiring you to develop your own eye, understanding and signature style.

“A Career in Makeup” with Troy Surratt – Troy Surratt has gone from behind the counter at Alcone, to assisting Kevyn Aucoin, launching the makeup line Tarte and onto consulting positions for Beauty.com and beauty giant Maybelline. In his first time keynote at The Makeup Show, Troy will talk to us about his own career highlights and his favorite experiences in this industry he loves. He will also share his tips for a successful career and offer us an in-depth look at his eponymous Surratt line that combines his intimate knowledge of beauty and the business with his understanding of what every pro needs in their kit to create amazing makeup applications.

“The New Movement in Makeup” with Ashunta Sheriff – In her first time at The Makeup Show, Ashunta will share with attendees her thoughts on how to build a beauty brand and name while maintaining your own ideals and integrity. She will shed some light on how to make your own artistry celebrity worthy and share her technique for developing her signature contour and glow gorgeous makeup look.

“Something Wicked: Creating a Character and a Career on Broadway” with Joe Dulude – Bringing characters to life for the Broadway stage is a much coveted and very exclusive area of makeup artistry. Joe Dulude joins us among the artists who have created makeup and characters that have captured our imagination on this 10th anniversary year for the Broadway production of Wicked. He will bring The Wicked Witch of the West, the one and only Elphaba to life on the stage.

Making Up With Merrell Hollis? – As an award-winning make-up artist and grooming expert, Merrell has worked with some of the biggest names in music, film and fashion. Merrell will share how he got started in the industry and show you the why’s and how’s of creating a flawless foundation, the essentials to stunning celebrity makeup and demonstrate the artistry that has transformed the faces of icons and legends including Wendy Williams, Sean ‘P. Diddy’ Combs, Mary J. Blige, Usher, Faith Evans, Naomi Campbell, Diane Von Furstenberg and Kim Cattrall to name a few. Watch as he shows the detailed techniques for which he has become known for and listen as he shares insight on what you can do to build your own career in the celebrity makeup field.

The Makeup Show NYC will be held on Sunday, May 4, 2014 from 9am to 6pm and on Monday, May 5, 2014 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.