US Launch Of Equitance – Radiant Skin Awaits
Earlier this month beauty editors and industry insiders were invited to the exciting US launch of Equitance, a Sunstar brand from Japan that has perfected the art of brightening skincare. Rooted in the Japanese woman’s quest for a radiant and porcelain-like complexion, Equitance has taken a holistic approach building on the traditional belief that beautiful skin comes from the combination of excellent skincare, outer beauty, along with a good diet and overall wellness – beauty from the inside out. We had the pleasure of meeting with the Equitance team and listened to a wonderful presentation which included an informative talk by Dr. Annie Chiu, renowned dermatologist who spoke about “outer beauty” and her expertise in achieving luminous skin for her patients, as well as her opinion of the amazing ingredients like Cherry Blossom Leaf Extract and Shell Ginger Extract, and what makes this brand unique. We also heard from award-winning nutrition expert, Mitzi Dulan who did an excellent job at speaking about inner beauty and wellness and the importance of approaching skincare and health from proper nutrition and fitness.
What’s most appealing about Equitance is not only this integrated and unique approach to skincare, but also their dedication to research and finding formulations that are most effective. After 18 years of pioneering research, the Equitance Brightening System was developed and consists of 6 products that all work in harmony to achieve radiant skin. This is what every Asian woman needs in her arsenal of products! Their line has a beautiful light scent and the serum and creams are light yet also hydrating.
Equitance’s ability to combine holistic natural botanicals with an advanced delivery system also captured my attention. With so many products out there it’s nice to have a line that specifically has devoted so much time to addressing our biggest concerns of pigmentation, uneven skin tone and discoloration. They use two key components to target dark spots with specific formulas that are clinically proven to brighten, combined with their patented delivery system which uses the amazing ingredient called Linoleic Acid to release over time, infusing skin with an even-toned, luminous look.
In addition to this comprehensive line of skincare products, the Skin Radiance Dietary Supplement is the final step to your beauty regime. It contains an exclusive blend of herbs and antioxidants to provide the needed nutrition and foundation for healthy skin and overall wellness. Used in conjunction with the skincare products, Equitance seems to really have delivered a complete approach to beauty with proven results. Stay tuned for my reviews of these products in the upcoming weeks.
Their line includes: Brightening Foaming Cleaner, $30; Brightening Toning Lotion, $50; Brightening Serum + Spot Corrector, $125; Hydrating Brightening Cream, $ 70; Sunscreen Broad Spectrum SPF 36, $30; and Skin Radiance Dietary Supplement, $50.
For more information visit, www.equitance-us.com