Beautypress Spotlight Day Press Event
As we say goodbye to summer and welcome the cooler temperatures, BeautyPress’ Spotlight Day welcomed the beginning of fall by introducing 8 fabulous exhibitors offering a refreshing look at some upcoming trends and great product launches in preparation for the new season. This is an event I always look forward to as it brings together an amazing group of beauty editors, bloggers, industry insiders and a perfect opportunity to network and meet new faces. And what better way to learn and exchange ideas than in the lovely open space at Midtown Loft & Terrace while enjoying treats and refreshments from Le Pain Quotidien.
The most popular trend observed was a focus on natural ingredients and products that promote healthy skin while offering long lasting and effective results. The following brands are up and comers in makeup, skincare, and fragrance featuring the best possible ingredients while staying away from harmful chemicals and irritants.
Lavera
Lavera, a German company, has been pioneering natural beauty since 1987. What began as a handful of products to address sensitive skin has grown into more than 300 products of natural and organic skincare and makeup for all skin types. Available online at at select health food stores and spas worldwide.
www.lavera.com
True Natural
True Natural is Lavera’s North American sister brand and offers all natural skin care products specifically designed for demanding North American shoppers. Innovative and made with purest ingredients, performing the way natural consumers expect.
www.truenatural.com
Derma E
A family owned and operated for 30 years, derma e has pioneered the development of vitamin-rich, high-performance antioxidant skincare solutions. The award-winning line features over 80 products that are free of parabens, phthalates, mineral oil and petrolatum. They have a comprehensive line of products addressing every possible skin care concern.
www.dermae.com
SPAdet
SPAdet creator, Annabelle Santos, used her background in biochemistry and holistic health to discover ways to resolve her daughter’s chronic eczema. Her research eliminated the toxic chemicals present in most brands and led to the creation of her first natural skin products for personal use.
www.spadet.com
Sweet Anthem
Sweet Anthem Perfumes is an independent American perfumery where Meredith Smith creates captivating, storytelling fragrances. New this season to Anthropologie.com, the brand is one of the fastest-growing independent perfumeries on the West Coast and has gained a cult following due to Smith’s highly intuitive composition style. The also offer beautiful combination of natural scents that feel well balanced yet unique.
www.sweetanthem.com
CLEANSE by Lauren Napier
CLEANSE by LAUREN NAPIER luxury cleansing wipes and makeup remover is the most stylish, effective and convenient way to remove longwearing makeup and impurities from the skin’s surface. CLEANSE by LAUREN NAPIER is housed in a sleek, black package unfolding into a plush cotton blend cleansing cloth.
www.laurennapier.com
Bodyography Professional Cosmetics
From its inception in the early 90’s, Bodyography has become a worldwide leader in cosmetics being at the forefront of professional cosmetic development in over 45 countries throughout 6 continents.
www.bodyography.com
AcnEase
Botanical therapeutics trending AcnEase is an all-botanical ?acne?? treatment that breaks the cycle of acne from the inside out. Clinically proven using science and nature, used on all ages and skin types, AcnEase has a 96% user success rate.
www.acnease.com
A category that always seems to continue improving and coming up with new formulations are the lashes and nail category. Long lashes are every girls dreams, especially for us Asians. With Xtreme Lashes & Jo Mousselli, founded by Jo Mousselli, a registered nurse, Jo Mousselli addresses all our beauty needs from skincare to lashes. Since 2005, Jo set and defined the industry standards in safety, hygiene,and creative design with the Xtreme Lashes by Jo Mousselli brand of semi-permanent eyelash extensions line.
www.xtremelashes.com/jomousselli
Meanwhile in the world of nails, KISS Products featured their latest creations perfect for girls on the go with their creative easy-to-use, all-in-one kits to achieve Salon Results at home. They also offer a plethora of options from solid press on nails, to gel manicure press ons with sparkles and stones to adventurous prints like peacock and animal to perfect and match your every occasion.
www.kissusa.com
For nail lovers that are constantly getting gel manicures and concerned about UV damage to the skin Happy Hands has launched the perfect solution with their original UV Nail Glove. These UV nail gloves have a protective 40+ UPF coating that blocks 98% of harmful UV rays while getting pretty shellac/gel mani’s around town. This yellow pair, shields UV rays that cause skin damage & premature aging. They are tested in the US, passing all tests with flying colors!
www.shophappyproducts.com