McCann Worldgroup Indonesia announced the appointment of Beta Perwata as creative director,

McCann Worldgroup Indonesia announced the appointment of Beta Perwata as creative director, adding additional bench strength to the existing team, headed by Gary Caulfield.

Beta Perwata joins the agency after a stint at Ogilvy, where she spent five months.

She joins a team led by Gary Caulfield, ECD of McCann Indonesia.

Perwata will work on the L’Oreal, Maybelline, Cussons and Perfetti Van Melle accounts.

Before Ogilvy, Perwata spent six months freelancing, and before that seven months at JWT, where she was creative director.

She had a longer spell in India, where she spent almost six years at Lowe.

Caulfield said: “Beta is a highly regarded local talent with more than 15 years experience in the industry, but importantly, Beta has a successful track record working abroad for six years. She is a fabulous hire for us.”

“Beta’s international experience and aptitude for capturing locally relevant insights through her communicationsgives her an edge that is very rarely seen in Indonesia. We’re excited to have Beta on board.”