Korea’s #1 Skincare Brand – Sulwhasoo – Hosts Holistic Beauty Symposium & Preview

When it comes to beauty, it’s no secret that many of my favorite brands hail from the leading beauty hub of the world, Korea, which has now even surpassed France as the go-to spot for beauty innovation. One of these amazing brands, which offers such inventive modern day technology fused with more ancient Eastern traditional energy balancing preparations and holistic principles of Korean Herbal Medicine is Sulwhasoo. Not only does Sulwhasoo create luxuriously rich and silky formulations but they are the first science-based Korean luxury medicinal skincare system that was co-developed with Kyunghee University of Oriental Medicine. Their collections blend indigenous medicinal herbs through traditional Korean methods, which help create a balance in our skin resulting in a youthful and healthy complexion.

I had the pleasure of joining Sulwhasoo this past week in the delightful Locanda Verde for their preview of the Capsulized Ginseng Fortifying Serum, while also hearing from a panel of leading experts in the wellness industry that spoke about holistic beauty and health. Jill Blakeway, clinical herbalist and founder of YinOva, led the interesting discussion on how our body and internal composition influences our overall wellness which is reflected primarily in our skin. If we can find a way to reduce our stress through practices like yoga, mindfulness, self massage, breathing exercises, and proper nutrition we can redirect the energy flow in our system and encourage repair and balance of yin and yang in our bodies.

Senior Vice President of Sulwhasoo, Esther Dong, explained that every 7 years our body is believed to undergo internal changes and energies, making our skin prone to dryness, dehydration and inevitably the much dreaded fine lines and dullness. That is why Sulwhasoo focuses their formulations on treating these imbalances and disharmony with carefully selected restorative herbs including the king of herbs – Ginseng – which is the foundation and star ingredient in Sulwhasoo’s effective products. Ginseng is especially potent in the Capsulized Ginseng Fortifying Serum which will become available in February ($150). The ginseng serum boosts the resilience of the skin, helping to restore elasticity and combat sagging and fine lines and wrinkles. This is ensured by the cutting-edge patented Ginsenisphere encapsulation technology which facilitates the ginseng’s absorption into the deepest layers of the skin, allowing it to smooth out and strengthen the skin from within.The serum has a subtle herbal fragrance that is lovely, a bit wood-like which i found comforting. Once applied it is absorbed immediately, leaving behind a thin, glossy sheen that is smooth but not sticky.

Sulwhasoo Concentrated Ginseng Collection includes a Renewing Cream, Eye Cream and Essential Oil, so be sure to take a look at the entire collection. Also available from Sulwhasoo are their Basic, Snowise EX (brightening), TimeTreasure (anti-aging), and Hydo-Aid Collections. Prices range from $36 – $400 and available at Bergdorf Goodman, Neiman Marcus and online at:
us.sulwhasoo.com