It’s about time cosmetic companies started to see the value in Asian

It’s about time cosmetic companies started to see the value in Asian America and Asian Women as consumers.

We’re doing very well in Asia, and we’re No. 1 in China,” says Aerin Lauder, senior vice president and creative director. “So Liu Wen sends the perfect message at the perfect time.”

Lauder’s first Asian model grew up watching her mom dab on the brand’s skincare products.

Liu divides her time between Beijing and New York, where she’s drawn to the Lower East Side. it’s close to Chinatown. Sometimes I really miss my mom’s cooking.”

Via W Magazine