Tiger might not have won the Masters but he brings in viewers

A three-way sudden-death playoff at the Masters earned 17.1 million viewers Sunday night for CBS. The last half hour of Masters coverage, which saw Argentinian Angel Cabrera taking the Green Jacket, earned the night’s top primetime rating with a 4.1/15, propelling CBS to an end-of-weekend win.

In the 7 p.m. hour CBS delivered a 3.3/12 rating with 14.7 million viewers with the Masters and 60 Minutes.

No one would watch the Masters if Tiger wasn’t playing.