Indian talent need apply!

William Morris Agency and Creative Artists Agency (CAA), the world’s biggest talent agency which recently signed actor Freida Pinto to its books, are looking to bring on board fresh Indian talent to cast in Hollywood films and to work with on co-productions.

The appetite to sign Bollywood talent comes in the wake of a global surge of interest in cinema out of India, boosted by the runaway success of Slumdog Millionaire. The $15 million (Rs75.3 crore) budget film, which tells the story of a street urchin’s mishaps in his quest for love, grossed $343.5 million at the box office worldwide and helped put Indian talent and stories on the map.

“The interest has been building to where we are now, and it is just set to continue,” said Christina Marouda, director of the Indian Film Festival of Los Angeles, which closed this weekend. “There is definitely a lot of interest in representing talent, with all the big talent agencies, including William Morris, CAA and International Creative Management (ICM), arranging meetings around the festivals. CAA is even forming a group to look at Indian talent specifically.”

Thanks again Danny Boyle!

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