IMG partners with Japan Fashion Week

IMG Fashion announced today that it has signed a five year agreement to partner with the Japan Fashion Week Organization (JFWO), which organises and manages Tokyo Collection Week held biannually in Tokyo. IMG Fashion will help to maximize the efficiency of a series of industry and consumer events that make up Tokyo Collection Week staged by the JFWO.

JFWO has been created to strengthen the competitive power of the Japanese textile and fashion industry, and to encourage growth. It is also designed to further increase Tokyo’s reputation as a significant textile and fashion hub. The event brings together manufacturers in the textile and fashion industries, fashion designers and distributors from across Japan, greater South East Asia and the world.

“This is a very exciting partnership,” said Mr. Peter Levy, Senior Vice President and Managing Director of IMG Fashion, Worldwide. “Tokyo Collection Week is one of the more significant fashion events held annually and has reached a stage in its lifecycle where it is capable of achieving substantial growth. Our globally connected team at IMG Fashion is ready to take on this challenge and work closely with the JFWO to realize the event’s true potential.”

Last season Tokyo Collection Week welcomed over 30,000 visitors to the event and staged 44 shows as part of its official schedule in Tokyo Midtown. The 11th edition of Tokyo Collection Week will take place from 18-22 October, 2010, to showcase the Spring Summer 2011 season.

You know what that means? More Asian fashions, fashion designers and models in the United States!!