Sanrio Celebrates 50 years with Dr. Martens Collaboration

In celebration of Sanrio’s 50th birthday and Dr. Martens’ 50th anniversary, the two iconic companies have joined forces to bring five limited-edition shoes that celebrate the best of both companies.

The limited-edition shoes will feature the signature 8-eye boot swathed in an exclusive print that brings many of Sanrio’s beloved characters together including Hello Kitty, Little Twin Stars and My Melody. The collection will pay homage to Hello Kitty with the 8-eye boot that will sport a 3D bow and a Mary Jane that will also have the bow that has become synonymous with Hello Kitty.

“Both SANRIO and Dr. Martens have made a global impact on fashion and culture for 50 years,” said Janet Hsu, President of SANRIO, Inc. “The timing of our collaboration couldn’t come at a more perfect time as we celebrate our anniversaries with a special, limited edition collection for our core fans. Taking inspiration from our iconic characters and blending signature elements of Dr. Martens, this collection is sure to be an instant, must-have item for collectors around the world.”

The collection will be available on September 1st but is now available for pre-order.