MO&Co.: MOMENTUM² in 3D from SWELL Likes on Vimeo.

A new high-street clothing brand is on its way to the U.S. and you’re going to want to know about it. It’s called Mo&Co and you’ve probably never heard of it unless you live in or frequently visit China, where it’s based, sold and coveted. The french-inspired brand has been around since 2004 and is extremely successful in China, where it has nearly 100 stores. With locations set to open in New York and Paris next year, Mo&Co hopes to gain more international fans, beginning with the premiere of Momentum, a super chic video starring Liu Wen and Shu Pei that recently debuted on W‘s blog.

Looks like a cross between Zara and H&M!

MO&Co.: MOMENTUM² in 3D from SWELL Likes on Vimeo.