{"id":10576,"date":"2011-10-03T03:10:21","date_gmt":"2011-10-03T03:10:21","guid":{"rendered":""},"modified":"2011-10-03T20:10:30","modified_gmt":"2011-10-03T20:10:30","slug":"Gen-Xers-are-the-best-educated-generation-of-all","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=10576","title":{"rendered":"Gen Xers are the best educated generation of all"},"content":{"rendered":"

Generation X
\nBorn: 1966-1976
\nComing of Age: 1988-1994
\nAge in 2004: 28 to 38
\nCurrent Population: 41 million
\nSometimes referred to as the \u201clost\u201d generation, this was the first generation of \u201clatchkey\u201d kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as \u201cthe generation that dropped out without ever turning on the news or tuning in to the social issues around them.\u201d<\/strong><\/p>\n

Gen X is often characterized by high levels of skepticism, \u201cwhat\u2019s in it for me\u201d attitudes and a reputation for some of the worst music to ever gain popularity.<\/strong> Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as \u201cone of the most decisive experiences influencing how Gen Xers will shape their own families\u201d. <\/p>\n

Gen Xers are the best educated generation with 29% obtaining a bachelor\u2019s degree or higher (6% higher than the previous cohort). Women in Generation X are the most highly educated.<\/strong> The Millennials haven’t yet surpassed Generation X in educational attainment.<\/strong> And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.<\/strong><\/p>\n

Generation Y, Echo Boomers or Millenniums
\nBorn: 1977-1994
\nComing of Age: 1998-2006
\nAge in 2004: 10 to 22
\nCurrent Population: 71 million
\nThe largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches…as they not only grew up with it all, they\u2019ve seen it all and been exposed to it all since early childhood.<\/strong> <\/p>\n

Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. <\/p>\n

Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.<\/p>\n

Gen Y kids often raised in dual income or single parent families have been more involved in family purchases…everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.<\/strong><\/p>\n

Generation Z
\nBorn: 1995-2012
\nComing of Age: 2013-2020
\nAge in 2004: 0-9
\nCurrent Population: 23 million and growing rapidly<\/strong><\/p>\n

While we don\u2019t know much about Gen Z yet…we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.<\/strong> <\/p>\n

Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z…stay tuned.<\/strong><\/p>\n

The Who – My Generation <\/em><\/strong><\/p>\n