{"id":10689,"date":"2011-10-11T04:10:28","date_gmt":"2011-10-11T04:10:28","guid":{"rendered":""},"modified":"2011-10-11T04:10:28","modified_gmt":"2011-10-11T04:10:28","slug":"Coupons-boost-positive-feelings-toward-brands-finds-study","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=10689","title":{"rendered":"Coupons boost positive feelings toward brands, finds study"},"content":{"rendered":"

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too<\/strong>.<\/p>\n

When asked if coupons or coupon codes helped to “close the deal” when making a purchase decision a whopping 88% of consumers said yes, they do.<\/strong> In fact, 6 in 10 of the 504 study participants said they would be more likely to reconsider a purchase they had previously discounted if they received a coupon or discount code.
\nAnother interesting finding is that participants in the study revealed coupons give them the warm fuzzies and are “brand-enhancing”. Most (88%) said they have a more positive feeling towards companies that give them coupons and 80% say it boosts a company’s image in their eyes.<\/p>\n

And don’t for one minute think that coupon users have shallow pockets or stick to known brands. Those who use coupons the most were found to spend over $800 more each year than less active coupon users – $1,850 vs. $1,025. Furthermore, almost three-quarters (74%) of active coupon users could be persuaded to try out a new brand if they were to receive a coupon versus just over half (54%) of less active users.<\/p>\n

“For online retailers, coupon users represent a large and powerful customer base with new ideas and high potential. As such, coupons must be a prominent aspect of any e-tail promotional strategy, offering online marketers a unique opportunity to reinvent the coupon in the minds of modern consumers,”<\/strong> said Matt Herzog of the Business Development Group at Rue La La and SmartBargains.
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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