{"id":11465,"date":"2011-12-02T18:12:14","date_gmt":"2011-12-02T18:12:14","guid":{"rendered":""},"modified":"2025-10-15T00:04:09","modified_gmt":"2025-10-15T00:04:09","slug":"uc-berkeley-students-popularize-bollywood-style-music-videos","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=11465","title":{"rendered":"UC Berkeley Students Popularize Bollywood Style Music Videos"},"content":{"rendered":"<p><strong>In recent years, Bollywood music has exploded in American cinema and television shows.<\/strong> From the Oscar-winning Slumdog Millionaire\u2019s \u201cJai Ho\u201d to Bollywood becoming a permanent dance staple on the popular show So You Think You Can Dance, it is clear Americans have developed an appreciation for Indian artists.<\/p>\n<p><strong>With Americans\u2019 growing interest in Bollywood-infused music, Kunal Agarwal Productions, consisting of a group of talented UC Berkeley students, is delivering beat-thumping, seamlessly edgy music videos featuring music by popular Indian artists.<\/strong><\/p>\n<p>Off the heels of their smash hit remix of \u201cChammak Challo\u201d featuring Akon which to-date has garnered more than 400,000 YouTube views, <strong>Kunal Agarwal Productions recently released their new music video \u201cLove the Pressure.\u201d<\/strong> The new single is a feel-good, club joint with a fantastic vibe that mixes electronic dance hits from artists such as Imran Khan, Nadia Ali and A.R. Rahman. The top-notch music video and track feature singer Neeraj K., who sings the vocals for \u201cBewafa\u201d and \u201cHey Girl,\u201d director and videographer Kunal Agarwal, and famed DJ Sanjoy Deb. The result is an edgy mix of music and synthesis between cultures from the East and West.<\/p>\n<p><strong>Hailed as \u201cEpic\u201d by YouTube viewers, new music video \u201cLove the Pressure\u201d tells the all-too-familiar story of a couple that falls in love and is inevitably torn apart by infidelity.<\/strong> In the video, leading lady Chandana Kanaglekar cheats on her leading man Neeraj K., well all the while dancing to an intricately-choreographed upbeat mix of Bollywood-electro house music.<\/p>\n<p><strong>Imran Khan Dedication &#8211; Love the Pressure &#8211; Sanjoy Deb ft. Neeraj K<\/strong><br \/>\n<iframe width=\"500\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/pWXuAf1yRac\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>According to Kunal Agarwal Productions, \u201cLove the Pressure\u201d is dedicated to popular Punjabi singer Imran Khan due to his inspirational determination to cross cultural barriers with music.<\/p>\n<p>\u201cWhile it is easy for big budget films to infuse themselves into foreign markets, it is truly phenomenal for an artist like Imran Khan to become such a famous star and have beats from songs like \u2018Amplifier\u2019 used in American remixes,\u201d said Kunal Agarwal Productions. \u201cWe truly love the energy and perseverance Imran Khan has shown to his audiences, as well as the efforts he has put into illustrating to the world about his life experiences, such as in \u2018Bewafa.\u2019 We dedicate our song \u2018Love the Pressure\u2019 to him.\u201d<\/p>\n<p>About Kunal Agarwal Productions<br \/>\nFormed out of a love of Bollywood-inspired music, Kunal Agarwal Productions consists of a group of UC Berkeley students all majoring in different non-music related subjects who wanted to broaden their horizons and fulfill their passions. Beginning with their UC Berkeley Azaad dance roots, and moving on to their internationally acclaimed \u201cChammak Challo\u201d remix video, Kunal Agarwal Productions has developed into a complete in-house production team, specializing in the Bollywood-electro house genre. For more information and to listen to the smash hit \u201cChammak Challo\u201d and the new \u201cLove the Pressure,\u201d visit http:\/\/www.SanjoyDeb.com<\/p>\n<p><em>(Kunal Agarwal Productions with Priya Gangadhar, Anya Sinha, Veena Subramanian, Justin Nguyen, Sanjoy Deb, Aneri Parikh, Saba Rahman, Anjali Gopal, Manali Tijoriwala, Kunal Agarwal, Amit Patel, Chandana Kanaglekar, Tom Liu, Shagun Goyal, Shayan Fakurnejad and Janki Patel.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, Bollywood music has exploded in American cinema and television shows. From the Oscar-winning Slumdog Millionaire\u2019s \u201cJai Ho\u201d<\/p>\n","protected":false},"author":1,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1002],"tags":[2001],"class_list":["post-11465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-music"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"In recent years, Bollywood music has exploded in American cinema and television shows. From the Oscar-winning Slumdog Millionaire\u2019s \u201cJai Ho\u201d","magazineBlocksPostCategories":["Music"],"magazineBlocksPostViewCount":146,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1002\">Music<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/11465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11465"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/11465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}