{"id":11524,"date":"2011-12-09T21:12:54","date_gmt":"2011-12-09T21:12:54","guid":{"rendered":""},"modified":"2011-12-09T21:12:23","modified_gmt":"2011-12-09T21:12:23","slug":"Asian-Americans-top-the-Early-Adopter-Chart","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=11524","title":{"rendered":"Asian Americans top the Early Adopter Chart"},"content":{"rendered":"<p><strong>A new study from eMarketer shows that Asian-Americans are on top when it comes to the early adoption of both tablets and ereaders.<\/strong><\/p>\n<p><strong>Asian-American adoption rates are expected to stay high for the next few years.<\/strong> Felipe Korzenny, Ph.D., stated that this is likely due to the fact that Asians are more educated than average and they have higher incomes.<\/p>\n<p>eMarketer predicts that it will be 2013 before Non-Hispanic whites catch up and 2014 before they take the lead.<\/p>\n<p><strong>35% of Asian-Americans said they intended to buy a tablet in 2012.<\/strong> The study also found no appreciable difference in usage and intent when divided by age.<br \/>\n<strong><br \/>\nBeyond that, the high intent to purchase numbers makes Asian-Americans a great audience for new technology ads.<\/strong><\/p>\n<p>If your tech marketing is aimed at Whites \u2013 looks like you\u2019re going to have to work a little harder and wait a little longer to see big rewards.<br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study from eMarketer shows that Asian-Americans are on top when it comes to the early adoption of 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