{"id":11884,"date":"2012-01-04T19:01:32","date_gmt":"2012-01-04T19:01:32","guid":{"rendered":""},"modified":"2012-01-04T19:01:32","modified_gmt":"2012-01-04T19:01:32","slug":"Asian-Social-Media-Users-Create-Western-Users-Consume","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=11884","title":{"rendered":"Asian Social Media Users Create; Western Users Consume"},"content":{"rendered":"<p><strong>Social media users in metropolitan China and India are much more apt to be \u201ccreators\u201d on the platforms than their Western counterparts, according to a new report.<\/strong><\/p>\n<p>Forrester Research polled about 100,000 consumers in Asia, Latin America and North America in the second and third quarters of 2011, and the results show that <strong>people in emerging markets are often enthusiastic adopters of social media.<\/strong> Among those who have Internet access, 93% report using social media once or more a month vs. 49% in the seven European countries in the study \u2014 the U.K., France, Sweden, the Netherlands, Spain, Germany and Italy.<\/p>\n<p><strong>Consumers in emerging markets also tend to be creators, according to the report.<\/strong> In fact, 80% of Indians and 76% of Chinese fit that description, which Forrester defines as someone who publishes a blog or a website, uploads video and\/or music and\/or writes and posts stories once or more a month. In the U.S., the figure is 24% while in Europe it was 23%.<\/p>\n<p>Reineke Reitsma, vp and research director at Forrester, says the differences are less attributable to differences in national character than respondents\u2019 age and relative positions on the adoption curve. <strong>Overall, the Chinese and Indian people polled were younger than their U.S and European counterparts. (They were also urban \u2014 all of them were based in major cities.)<\/strong><\/p>\n<p>One country that emerges as distinctly different in the survey is Japan, which indexes lower on social media usage than everyone else. <strong>Just 28% of Japanese visit a social networking site once or more a month and only 13% visit Facebook. Reitsma says that Japanese consumers prefer anonymity, which is why Twitter and mixi are more popular.<\/strong><\/p>\n<p><a href=\"http:\/\/mashable.com\/2012\/01\/04\/asian-social-media-users-creator\/\">Read more at mashable.com<\/a><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media users in metropolitan China and India are much more apt to be \u201ccreators\u201d on the platforms than their<\/p>\n","protected":false},"author":1,"featured_media":70655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-11884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false,"colormag-elementor-block-extra-large-thumbnail":false,"colormag-elementor-grid-large-thumbnail":false,"colormag-elementor-grid-small-thumbnail":false,"colormag-elementor-grid-medium-large-thumbnail":false},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Social media users in metropolitan China and India are much more apt to be \u201ccreators\u201d on the platforms than their","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":139,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":false,"medium":false,"thumbnail":false},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/11884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11884"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/11884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/70655"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}