{"id":12137,"date":"2012-01-30T00:01:45","date_gmt":"2012-01-30T00:01:45","guid":{"rendered":""},"modified":"2025-10-15T11:49:25","modified_gmt":"2025-10-15T11:49:25","slug":"asian-stars-woo-western-record-market","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12137","title":{"rendered":"Asian stars woo Western record market"},"content":{"rendered":"<p><strong>Asian stars flew into the French Riviera resort of Cannes at the weekend for the global music industry&#8217;s annual MIDEM pow-wow, in a state-backed bid to woo Western markets.<\/strong><\/p>\n<p>Chinese authorities have sent one of the country&#8217;s biggest rising stars, Ruhan, to MIDEM to promote her debut album, &#8220;Time to Grow&#8221;, which features tracks sung in both Chinese and English.<\/p>\n<p><strong>Ruhan &#8211; Time To Grow album EPK<\/strong><br \/>\n<iframe width=\"500\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/P9TwKwa_2rs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>It is the first time that Beijing has brought an artist to the MIDEM fair.<\/p>\n<p>Taiwan also came to town with one of Asia&#8217;s biggest rock bands, Mayday, which played Sunday night to a sold-out crowd of Chinese-speaking fans who traveled from all over Europe to attend the gig.<\/p>\n<p>Ruhan was catapulted into the international spotlight when she sung the theme song for the 2008 Beijing Olympic Games.<\/p>\n<p>Her album, for which she helped write some of the lyrics, is the first to be released as part of a Chinese government drive to build up the country&#8217;s entertainment sector.<\/p>\n<p>&#8220;Asia is really opening up to the world. They are confident, bold and exporting their music,&#8221; Anne de Kerckhove, director for entertainment for the show organizers Reed MIDEM told AFP.<\/p>\n<p>Bill Zang, vice president of the Shanghai Synergy Culture &#038; Entertainment Group which is piloting the government scheme, told a press conference Sunday that there is interest in Chinese music outside of the region.<\/p>\n<p>But Keith Ferreira, the head of Silva Screen records which is distributing Ruhan&#8217;s record in Europe, told AFP that Asian artists will take time to penetrate the international market.<\/p>\n<p><strong>&#8220;It&#8217;s going to be a long road,&#8221; he said.<\/strong><\/p>\n<p><em>Source AFP<\/em><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asian stars flew into the French Riviera resort of Cannes at the weekend for the global music industry&#8217;s annual MIDEM<\/p>\n","protected":false},"author":1,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1009,1],"tags":[2004],"class_list":["post-12137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-news","tag-art"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Asian stars flew into the French Riviera resort of Cannes at the weekend for the global music industry&#8217;s annual MIDEM","magazineBlocksPostCategories":["Art","News"],"magazineBlocksPostViewCount":127,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1009\">Art<\/a> <a href=\"#\" class=\"category-link category-link-1\">News<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/12137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12137"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/12137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}