{"id":12157,"date":"2012-01-31T00:01:17","date_gmt":"2012-01-31T00:01:17","guid":{"rendered":""},"modified":"2012-01-31T00:01:17","modified_gmt":"2012-01-31T00:01:17","slug":"K-pop-still-targeting-American-market","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12157","title":{"rendered":"K-pop still targeting American market"},"content":{"rendered":"

K-pop stars have proven their influence in Asia \u2014 most of them taking their first steps entering the Japanese pop music scene.<\/strong><\/p>\n

Encouraged by the success in the neighboring country, the agencies \u2014 SM, JYP, and YG \u2014 are looking to the United States. Or rather, the agencies are once again eying the American market.<\/strong><\/p>\n

Surely, there exists a teen-driven market for stars like Justin Bieber and Senela Gomez. Still, even that niche is difficult to crack into, as seen in the case of BoA of SM and Wonder Girls of JYP.<\/strong> Yet the failed attempts are not stopping the star makers who are preparing to play the American game once again this year.<\/p>\n

BoA pioneered the exporting of home-bred artists in 2001 with the Japanese version of her debut album \u201cID Peace B.\u201d<\/strong> It took her a while to become a star in the island nation -she spent most of her career in Japan much to the Korean fans\u2019 despair. SM tried to make BoA a star in America in 2009 with the album \u201cEat You Up.\u201d Though the press and the agency hyped things up for the album and the music video\u2019s release, the talk died down quietly \u2014 whether BoA was even noticed is questionable.<\/p>\n

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SM recently flaunted that Girls\u2019 Generation got on the plane Monday to meet with multiple press like the Associated Press and E in America.<\/p>\n

The group will appear on the \u201cLate Show with David Letterman\u201d at 1:35 p.m. tonight (KST) as well as \u201cLIVE! with Kelly\u201d tomorrow am.<\/p>\n

Though Girls\u2019 Generation has been successful at translating the catchiness of their songs in Japanese versions, the English versions of their songs are ambiguous like the line in their title track, \u201cThe Boys,\u201d which goes \u201cCall all emergency; I\u2019m watching the phone ring.\u201d<\/p>\n

The album ranked 22nd out of 25 albums on the Heatseekers Album chart on Billboard.<\/p>\n