{"id":12264,"date":"2012-02-09T02:02:02","date_gmt":"2012-02-09T02:02:02","guid":{"rendered":""},"modified":"2012-02-10T04:02:46","modified_gmt":"2012-02-10T04:02:46","slug":"Amrita-Singh-Penthouse-Party","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12264","title":{"rendered":"Amrita Singh Penthouse Party"},"content":{"rendered":"

More than 200 VIPs of the city\u2019s finance, fashion, and business communities packed the Trump Plaza Penthouse Wednesday night to celebrate the launch of Indian jewelry and accessories designer Amrita Singh\u2019s brand new home collection. Sponsored by Wells Fargo and hosted by South Asian Young Women Entrepreneurs (SAY WE), \u2018The Amrita Singh Penthouse\u2019 event showcased the designer\u2019s hand-crafted, life-size and miniature, mosaic Buddha and Ganesh statues, along with special pieces of jewelry and accessories from Singh\u2019s illustrious, decade-long career.<\/em><\/strong> <\/p>\n

\n
\"Amrita<\/a><\/div>\n
Amrita Singh and Tony Bedi<\/div>\n<\/p><\/div>\n

\u201cAs a woman and a jewelry designer, I understand what it means to adorn a woman\u2019s body with my pieces,\u201d said Singh. \u201cNow, I\u2019m working with a larger canvas \u2013 a woman\u2019s home, and there is no better way to engage a woman\u2019s soul than to help her adorn her home.\u201d Singh\u2019s inspiration for her home collection came to her during a recent trip to Bali. \u201cMore than 90 percent of the homes in Bali have their own, private temples. I wanted to bring some of that Eastern spirituality back to the West with my Buddhas and Ganeshas.\u201d<\/p>\n

SAY WE hosted the pre-Fashion Week event as a way to honor Amrita Singh.<\/strong> \u201cThe non-profit trade association provides a much-needed platform for young women entrepreneurs to network, share their successes, and learn from each other,\u201d said Reema Rasool, Executive Director and Founder of SAY WE. \u201cAmrita Singh is a smart entrepreneur who created a jewelry business, branched out into making accessories, and is now launching a home line. She is a great role model for other women who want to start their own businesses, and we are proud to welcome her on our Board of Directors.\u201d<\/p>\n

On Wednesday evening, Rasool welcomed New York\u2019s cr\u00e8me de la cr\u00e8me to the event, thanked Rahul Baig, Managing Director of Wells Fargo\u2019s U.S. Corporate Banking, who then introduced Amrita Singh and her new home collection. The two-storey penthouse was staged with pieces from the home line, and guests spent the evening drinking, dancing, and celebrating Singh\u2019s most recent success \u2013 a way into a woman\u2019s home, and, ultimately, her heart. <\/p>\n

About Amrita Singh<\/h2>\n

Though jewelry making began as an \u201caccidental love,\u201d it grew into a unique and compelling \u201cpassion\u201d according to Amrita. Her design interests are global, reflecting the city that she inhabits and works in: urban, culturally diverse, and infused with artistic inspiration. Her Designer Jewelry fuses Old World aesthetics with New World fashion, resulting in breathtakingly unique, wearable works of art.<\/p>\n

Studying the intricacies of Indian art through travel and extensive independent work, Amrita draws upon the designs of India and the Mughal dynasty to create artisanal Indian Jewelry and accessories. The success of her Bangle, Bollywood, and other designer jewelry has proved that her blend of influences and craft are distinctive and timeless. Amrita is devoted to the development of both her fashion lines: her contemporary jewelry which includes innovative collections such as Bangle Bangle, and her fine jewelry collection.<\/p>\n

Trained by the best in the field, Amrita Singh graduated from Fashion Institute of Technology and also completed the prestigious two year executive training program at Bergdorf Goodman in New York City. She has worked with world-renowned designers such as Oscar de la Renta and Christian Lacroix in the pursuit of fashion. Recognized by her fellow designers for her achievements, Amrita was nominated by FGI (Fashion Group International) for the Rising Star Award in the Fine Jewelry Category in 2006, 2007 and 2008. Through her collaboration with innovators in fashion and her devotion to the beauty of fine classical design, Amrita continues to design intriguing and complex jewelry for the modern woman.<\/strong><\/p>\n

Asiance’s gift bag contained one of Amrita’s gorgeous pieces! Check out her www.amritasingh.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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