{"id":12560,"date":"2012-03-12T05:03:53","date_gmt":"2012-03-12T05:03:53","guid":{"rendered":""},"modified":"2012-03-12T05:03:53","modified_gmt":"2012-03-12T05:03:53","slug":"Japan-phones-built-to-survive-showers-toilet-drops","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12560","title":{"rendered":"Japan phones built to survive showers, toilet-drops"},"content":{"rendered":"

Japanese women are so fond of their phones, they even use them in the shower, say manufacturers. This makes waterproofing a must — also good against rainstorms and accidents while texting on the toilet.<\/strong><\/p>\n

Panasonic and Fujitsu are touting their waterproof and dust-proof phones as they seek to charm the overseas market at the world’s biggest mobile phone show in Barcelona this week.<\/p>\n

“In Japan, you can’t sell a phone if it’s not waterproof. About 90 to 95 per cent of all phones sold now are already waterproof,” Panasonic executive Taro Itakura told AFP at the Mobile World Congress.<\/p>\n

“Why? This is very unique — young Japanese women prefer to use their cellphones even when taking their showers,”<\/strong> Itakura said.<\/p>\n

Panasonic is looking to re-enter the European market after pulling out in 2005 to concentrate on its domestic sales.<\/p>\n

It is not known whether Europeans share the Japanese fondness for phoning in the shower, but Itakura hopes they will consider the benefits for chatting in the rain.<\/p>\n

A third of damages to phones comes from water, said Florian Sohn, a Panasonic marketing specialist for Europe.<\/p>\n

Dust-proofing meanwhile can appeal to customers such as construction workers, he added.<\/strong><\/p>\n

Fujitsu, which has a fifth of the Japanese smartphone and tablet markets, also sets great store by waterproofing.<\/p>\n

While better known abroad for their laptops, the Japanese giant is now also trying to sell phones to Western markets.<\/strong><\/p>\n

Source AFP<\/em>
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