{"id":12696,"date":"2012-03-26T02:03:22","date_gmt":"2012-03-26T02:03:22","guid":{"rendered":""},"modified":"2012-03-26T03:03:04","modified_gmt":"2012-03-26T03:03:04","slug":"Apple-putting-great-emphasis-on-China","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12696","title":{"rendered":"Apple putting great emphasis on China"},"content":{"rendered":"

There’s plenty of evidence that Apple is putting a lot of emphasis on China, and for good reason, too.<\/strong> CEO Tim Cook recently called it the company’s “fastest growing major region by far,”<\/strong> adding that Greater China contributed 12% of revenue in fiscal 2011, up from just 2% in fiscal 2009. That came out to more than $13 billion in sales for the year.<\/p>\n

Apple has been working to integrate various popular Chinese Internet services into its different operating systems as a way to broaden its appeal within China.<\/strong> The Mac maker recently released a preview of its next major operating system, OS X 10.8, Mountain Lion, which included OS-level integration of popular services such as dominant search engine Baidu.<\/p>\n

Popular video-sharing sites Youku and Tudou, which happen to be trying to tie the knot, are getting similar treatment.<\/strong> SINA is also making the cut with integration of its Twitter-esque Weibo microblogging service.<\/p>\n

Supporting these services might not be limited to OS X, as CNET is reporting that Apple’s mobile iOS is also set to include Baidu integration as the default search engine.<\/strong> That would displace Google’s current default spot, which makes sense since Baidu garners a market share within the country that resembles Google’s stateside claim.<\/p>\n

Baidu’s market share is estimated at 78.3% in China, dominating Google’s roughly 16.7% pie slice.<\/strong> That’s even more domination than Google enjoys here in the U.S., with recent comScore figures pegging Big G’s domestic market share at 66.4%.<\/p>\n

While the iPhone’s Chinese market share still lags Samsung’s by a wide margin, it’s bound to grow as Apple continues to expand carrier partnerships. If Baidu gets some special treatment along with expanding iPhone market share, that could be a big hurdle for Big G.<\/strong><\/p>\n

Continue reading at The Motley Fool<\/a><\/em>
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