{"id":12720,"date":"2012-03-29T01:03:39","date_gmt":"2012-03-29T01:03:39","guid":{"rendered":""},"modified":"2012-03-29T01:03:39","modified_gmt":"2012-03-29T01:03:39","slug":"Pepsi-hires-Nicki-Minaj-to-revamp-brand","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12720","title":{"rendered":"Pepsi hires Nicki Minaj to revamp brand"},"content":{"rendered":"

According to The Wall Street Journal<\/a>, PepsiCo plans to kick off its first global marketing campaign for Pepsi-Cola next month in an effort to revitalize its flagship brand, said people familiar with the situation.<\/p>\n

The beverage and snack-food giant has enlisted rap star Nicki Minaj to be part of its new marketing, the people said.<\/strong> Ms. Minaj, known in part for her colorful collection of wigs, performed with Madonna during the halftime show at this year’s Super Bowl.<\/p>\n

The new ad push could carry the tagline: “Live for Now,” although the company is still testing the idea, and it could be changed, they added.<\/p>\n

While the first phase of the campaign hits the U.S. in April, the overseas phase is expected to be rolled out over the course of 18 months, according to a person familiar with the situation. A TV ad featuring Ms. Minaj will air only in the U.S. this year, the person said.<\/p>\n

Pepsi-Cola’s new marketing strategy, according to two executive involved in the effort, is about creating ads that capture the excitement of “now” and “being timely.” The company has a long history of tying up with performers such as Michael Jackson, Britney Spears and Ray Charles.<\/p>\n

Pepsi is looking at every aspect of Pepsi-Cola’s marketing, including redesigning packaging, although it will be some time before consumers see a new look.<\/p>\n

What do you think? Does Minaj have what it takes? Check out the other celebs who have repped Pepsi:<\/strong><\/p>\n

Here’s Rain for Pepsi<\/strong>
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