{"id":12845,"date":"2012-04-10T04:04:35","date_gmt":"2012-04-10T04:04:35","guid":{"rendered":""},"modified":"2012-04-10T04:04:35","modified_gmt":"2012-04-10T04:04:35","slug":"Why-Asian-American-spending-power-catches-advertisers-Duh-","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=12845","title":{"rendered":"Why Asian American spending power catches advertisers! Duh!"},"content":{"rendered":"<p><strong>Asian Americans are the fastest-growing minority group in the US, according to census data, and brands have found a new interest in this valuable consumer group.<\/strong><\/p>\n<p>Despite their growth, though, Asian Americans make up only 5% of the US population and remain very fragmented, with many different cultures and languages all living in the same country.<\/p>\n<p><strong>&#8220;You can&#8217;t look at it as selling only to the 5%. We are looking at how this 5% is influencing the other market as well,&#8221;<\/strong> says Julia Huang, CEO of interTrend Communications, an advertising agency that focuses on Asian American advertising.<\/p>\n<p>The BBC&#8217;s Franz Strasser went to Los Angeles to see how companies are targeting the community &#8211; and if it makes a difference to the consumers.<\/p>\n<p><strong>WATCH THE VIDEO <a href=\"http:\/\/www.bbc.co.uk\/news\/magazine-17670014\">HERE AT BBC<\/a> BUT PLEASE TELL US SOMETHING WE DON&#8217;T KNOW!<\/strong><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asian Americans are the fastest-growing minority group in the US, according to census data, and brands have found a new<\/p>\n","protected":false},"author":1,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"2","magazineBlocksPostExcerpt":"Asian Americans are the fastest-growing minority group in the US, according to census data, and brands have found a new","magazineBlocksPostCategories":["News"],"magazineBlocksPostViewCount":167,"magazineBlocksPostReadTime":1,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":2,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link 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