{"id":13035,"date":"2012-05-04T02:05:09","date_gmt":"2012-05-04T02:05:09","guid":{"rendered":""},"modified":"2012-05-04T02:05:09","modified_gmt":"2012-05-04T02:05:09","slug":"5-Things-Women-Entrepreneurs-Need-To-Know-About-Pitching","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13035","title":{"rendered":"5 Things Women Entrepreneurs Need To Know About Pitching"},"content":{"rendered":"

Just returned from a Women 2.0 conference. Here is something I thought some aspiring women entrepreneurs would be interested in:<\/strong><\/p>\n

The following answers are provided by YEC Women. Co-Founded by Natalie MacNeil and Scott Gerber, YEC Women is an initiative of the Young Entrepreneur Council (YEC)<\/a>, an invite-only nonprofit organization comprised of the country\u2019s most promising young entrepreneurs. Women entrepreneurs from YEC answer the question:<\/strong><\/p>\n

What do female founders need to know before pitching their company to investors for the first time?<\/strong>
\nHer Campus<\/a> co-founder and CEO Stephanie Kaplan notes that being a woman is advantageous. \u201cMany women get nervous when pitching to investors because of the statistics about how most funding goes to men. <\/p>\n

However, women should realize that being female can actually work to their advantage, as many women-led startups have seen huge successes recently \u2013 like Gilt Groupe and Rent the Runway \u2013 and investors are eager to identify the next female entrepreneurial leaders and back them.<\/p>\n

Poshly<\/a> founder and CEO Doreen Bloch says, \u201cPitching investors is not for the faint-hearted. Get ready to be persuasive, tough and persistent. If you hear \u201cno\u201d or \u201cmaybe\u201d from an investor, press to understand why a particular response is given. Pushing to get into the feedback loop will help you to improve your business, gain mentors and garner respect while navigating the fundraising process.<\/p>\n

Writer Thursday Bram ups the ante and recommends giving that chauvinistic relative a ring \u2013 \u201cWant to really prepare to pitch as a woman? Go find that relative who has made it clear that you should be home, raising a family, with no other interests. Tell him your idea, and keep calm through what comes next. Some investors want to see how you\u2019ll hold up under tough questions, but if you\u2019ve already calmly faced someone who doesn\u2019t believe women need college degrees, there\u2019s nothing worse.\u201d<\/p>\n

Systems engineer Kelly Azevedo advises you to \u201cGo watch episodes of Shark Tank on ABC online and consider how the women pitching their business interact with the \u201cshark\u201d investors. These experts are not any less direct or demanding of female founders. Watch and learn from how the women react to the feedback and inquisition when they\u2019re in the hot seat!\u201d<\/p>\n

BusinessBeware.Biz<\/a> co-founder Ashley Bodi reminds women entrepreneurs to familiarize yourself with your number \u2013 \u201cIt\u2019s one thing to be excited and pumped about your idea or business, but if you don\u2019t know the numbers then you\u2019re in trouble. Knowing your sales figures and projections is not only good for the pitch, but it\u2019s also what helps you scale your business as you go. A real businessperson knows their numbers backwards and forwards.\u201d<\/p>\n

This post was contributed by the The Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country\u2019s most promising young entrepreneurs.<\/p>\n

The YEC promotes entrepreneurship as a solution to youth unemployment and underemployment and provides its members with access to tools, mentorship, and resources that support each stage of a business\u2019s development and growth.
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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