{"id":13043,"date":"2012-05-05T03:05:30","date_gmt":"2012-05-05T03:05:30","guid":{"rendered":""},"modified":"2012-05-16T00:05:20","modified_gmt":"2012-05-16T00:05:20","slug":"What-s-next-in-social-media-","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13043","title":{"rendered":"What’s next in social media?"},"content":{"rendered":"

It’s funny! I JUST asked Joe Zee from Elle at the Verizon Visionaries on Thursday, what he thought was next in social media. He said, “Something that consolidates all social media. In the meantime, join everything you can!”<\/strong><\/p>\n

Now Forbes.com<\/a> contributor Dorie Clark pens “What’s Next in Social Media”.<\/p>\n

Few people know as much about social media as Shel Israel, fellow Forbes blogger and author (with Robert Scoble) of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. During a recent chat, Israel identified four trends to watch in social media. Here\u2019s what\u2019s coming next.<\/p>\n

Social media as mass media.<\/strong> Marketers originally disdained blogs, says Israel \u2013 too rowdy, too anti-establishment. Now they\u2019ve gotten with the social media program and \u201care trying to embrace and control it.\u201d The result? \u201cRight now,\u201d he says, \u201cblogs are overwhelmingly in danger of becoming crap.\u201d As with any mass medium, the sheer quantity is making it hard to locate the quality purveyors. \u201cSocial media was about conversations,\u201d and that risks being lost amidst corporations\u2019 push to use it as a megaphone. His rule of thumb for producing good content? Make sure it\u2019s interesting and useful to the audience, and that you\u2019re passionate about whatever you\u2019re creating.<\/p>\n

It\u2019s the Facebook era \u2013 for now.<\/strong> Israel isn\u2019t a huge Facebook fan. Nonetheless, he says, \u201cWe live in a Facebook era. You can\u2019t be social if you don\u2019t go where the people are.\u201d However, that may change over time. In what he sees as \u201cMoore\u2019s Law in reverse,\u201d the period of any one company\u2019s dominance is shrinking. \u201cThe half-life keeps shortening,\u201d he says. \u201cIBM had it for 40 years, Microsoft for 20 years, Google for 10 years, and now it\u2019s the era of Facebook.\u201d Its reign is unlikely to end with a bang, but he predicts that \u201cAt some point, there will be a social network better enough so that people will leave Facebook not in droves, but a little bit at a time\u2026it\u2019ll slowly get smaller, ad revenues will slowly go down, and the new one will figure out how to make money on mobile, which Facebook hasn\u2019t yet done. It will happen sooner than most people think.\u201d<\/p>\n

Blogs won\u2019t die.<\/strong> What should we make of tweeting teens, who have largely abandoned long-form blogs that require actual writing and narrative skills? Israel says not to worry: \u201cTo know where tech is going, go down the hall and see what kids are doing when you\u2019re not looking.\u201d Video clips, Twitter and texting may be all the rage \u2013 and that will continue into the millennials\u2019 adulthood \u2013 but that doesn\u2019t mean they won\u2019t pick up new passions as they age. \u201cIt goes back to storytelling,\u201d he says. \u201cWe live by stories and you can\u2019t tell a story in 140 character spoonfuls.\u201d Blogging may become a niche phenomenon, but it\u2019s still important: \u201cA new medium comes along and sucks attention, the way TV sucked attention away from radio,\u201d he says. \u201cBut radio continued, adapted, and changed.\u201d Today, it\u2019s still popular and lucrative, thanks to targeted advertisting \u2013 a possible future scenario for blogs.<\/p>\n

We\u2019re all media companies.<\/strong> Israel started out as a traditional print reporter \u2013 and that\u2019s part of why he believes \u201cthe lines between everything have blurred\u201d thanks to the Internet. The difference between a journalist, a blogger, a customer, and the company itself aren\u2019t very clear these days (though Israel points out they were less clear in the past than some might like to admit). Building on former journo Tom Foremski\u2019s insight that every company is a media company, Israel is emphatic that \u2013 thanks to social media \u2013 every person now is, as well.<\/p>\n

What do you think is next in social media?<\/strong>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s funny! I JUST asked Joe Zee from Elle at the Verizon Visionaries on Thursday, what he thought was next<\/p>\n","protected":false},"author":6,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"njaiyo","avatar":"https:\/\/secure.gravatar.com\/avatar\/255e26fc52858afad234c2c1d44c946e16c565fd0ef5615b0c1caa793897759d?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"It’s funny! I JUST asked Joe Zee from Elle at the Verizon Visionaries on Thursday, what he thought was next","magazineBlocksPostCategories":["News"],"magazineBlocksPostViewCount":147,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"njaiyo","author_link":"https:\/\/asiancemagazine.com\/?author=6"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/255e26fc52858afad234c2c1d44c946e16c565fd0ef5615b0c1caa793897759d?s=96&d=mm&r=g","magazine_blocks_category":"News<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13043"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}