{"id":13371,"date":"2012-06-17T00:06:57","date_gmt":"2012-06-17T00:06:57","guid":{"rendered":""},"modified":"2012-06-17T00:06:57","modified_gmt":"2012-06-17T00:06:57","slug":"-Draw-Something--launched-in-China","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13371","title":{"rendered":"“Draw Something” launched in China"},"content":{"rendered":"

Zynga launched “Draw Something” in China as it moved to get non-English speakers caught up in the craze for the mobile phone game based on representing words with pictures.<\/strong><\/p>\n

The San Francisco-based social games star made an alliance with Sina Weibo to let people play “Draw Something” at the Chinese social network and added “new English word choices that are more relevant to the Chinese speaking audience.”<\/strong><\/p>\n

Versions of “Draw Something”<\/strong> were localized in 12 more languages including French, Italian, Spanish, Chinese, Korean, and Japanese.<\/p>\n

“Draw Something has only been available to players in English since its launch and became a cultural phenomenon across the globe,” said Zynga chief mobile officer David Ko.<\/p>\n

“Draw Something”<\/strong> quickly became a hit after it was released in February by New York City-based OMGPOP, a startup bought by Zynga in March due to the success of the game.<\/p>\n

In “Draw Something,” players use touch-screen strokes to create a pictures of words that friends<\/strong> must figure out to earn points and get turns at drawing.<\/p>\n

“Draw Something”<\/strong> is available free at Apple’s App Store and at the Google Play online shop for Android smartphones. The Simplified Chinese version of the game is only available at the App Store.<\/p>\n

For those who don’t know what ‘Draw Something’ is about, you can see it here:<\/strong>
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