{"id":13373,"date":"2012-06-18T05:06:39","date_gmt":"2012-06-18T05:06:39","guid":{"rendered":""},"modified":"2012-06-18T05:06:39","modified_gmt":"2012-06-18T05:06:39","slug":"Small-business-should-tap-into-the-Affluent-AA-Market","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13373","title":{"rendered":"Small business should tap into the Affluent AA Market"},"content":{"rendered":"

Is your small business marketing to Asian-Americans?<\/strong> If not, you could be missing out on one of the most potentially profitable consumer categories. Data from the Census and the most recent Ipsos Affluent Survey, reported in MediaPost<\/a>, show that Asian-Americans are more likely to be affluent than are many other minority consumers.<\/p>\n

Ipsos defines affluents as households with annual incomes of at least $100,000, and notes that Hispanics make up 14 percent of the general population but only 9 percent of the affluent population; African-Americans make up 12 percent of the general population and only 7 percent of the affluent population. Asian-Americans, however, while they account for just 5 percent of the U.S. population, make up 7 percent of the affluent population, as well as 7 percent of the \u201cultra-affluent\u201d (household incomes of $250,000 or more).<\/p>\n

There are some key factors that set Asian-American affluents apart from other affluent consumers in the Ipsos study:<\/strong><\/p>\n