{"id":13385,"date":"2012-06-19T05:06:16","date_gmt":"2012-06-19T05:06:16","guid":{"rendered":""},"modified":"2012-06-18T18:06:58","modified_gmt":"2012-06-18T18:06:58","slug":"Most-expensive-Japanese-moisturizer-in-the-world","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13385","title":{"rendered":"Most expensive Japanese moisturizer in the world"},"content":{"rendered":"

Japanese beauty product maker Cle de Peau Beaute is releasing a moisturizer, La Creme, that will sell for more than $13,000 for a 50-gram jar (less than 2 ounces).<\/strong><\/p>\n

As Stylist Magazine notes, the luxury moisturizer is five times more expensive per gram than gold.<\/strong> Parent company Shisheido is releasing La Creme on September 21 to mark the company’s 30th anniversary.<\/p>\n

And while only three jars of the creme will be sold, the company has enlisted actress Amanda Seyfried to help promote the product.<\/strong> The moisturizer reportedly comes encased in 30 layers of crystal and will be housed in handmade jars topped with three platinum rings.<\/p>\n

“We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line,” spokesman Megumi Kinukawa said.<\/p>\n

So would anyone actually spend $13,000 for a jar of moisturizer? A 2008 report from the YWCA found that American women spend $7 billion on makeup product annually, equaling about $100 a month per American woman.<\/strong><\/p>\n

“We hope it will appeal to our loyal customers and people who are interested in gorgeous brands,” Kinukawa said.<\/p>\n

Video of promotion below.<\/strong>
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