{"id":13550,"date":"2012-07-10T04:07:47","date_gmt":"2012-07-10T04:07:47","guid":{"rendered":""},"modified":"2012-07-10T04:07:47","modified_gmt":"2012-07-10T04:07:47","slug":"Asia-Now-Has-1-Billion-Web-Users","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13550","title":{"rendered":"Asia Now Has 1 Billion Web Users"},"content":{"rendered":"

Asia now has more than one billion internet users \u2013 or 1.016 billion, to be precise \u2013 who amount to 46 percent of the world\u2019s total number of web users. More than half of those are in China.<\/strong> In addition, 623 million access the web via mobile phones. That\u2019s the overview of the Asia-Pacific web scene depicted in a new report by the Asia Digital Marketing Association (ADMA), a non-profit organisation backed by corporate donors such as Google, Microsoft, and CNN.<\/p>\n

For that fast-growing regional audience, ADMA cautions brands to think carefully before engaging in social marketing \u2013 \u201cAlthough 60 percent of social networkers say that social networks are a good place to learn about brands, 50 percent also say they don\u2019t want to be bothered by brands\u201d \u2013 and to take care to note the \u201cfragmentation of online activities\u201d between different nations. Here are five eye-watering biz and marketing stats from ADMA\u2019s David Ketchum:<\/strong>
\n\u2022Online advertising spend in Asia-Pacific reached US$24.8 billion in 2011, making the region second only to the US, with $34.5 billion.
\n\u2022Every marketing dollar spent online returns $1.78, exceeding the returns of all other marketing media including TV, print, out of home and trade (according to Nielsen).
\n\u2022By 2015, Asia Pacific is expected to account for a third of all global mobile ad spend, reaching $6.92 billion.
\n\u2022India, China, Australia and Japan are expected to generate $258 billion in commerce sales in 2012 between them, and mobile commerce is on the rise with 34 percent of mobile internet users in China and Korea transacting via handheld devices.
\n\u2022Mobile app downloads reached five billion in 2011, generating $871 million.<\/p>\n

Check out some of the key demographic tables from desktop internet users in Asia as a whole.<\/strong> It focuses on who\u2019s online, Asia\u2019s most trafficked sites (note Chinese web giants Tencent and Baidu<\/strong>), and where folks go for social media, online gaming, and e-commerce:<\/p>\n

Source: ADMA\u2019s ADMA\u2019s Digital Marketing Yearbook report<\/a> for 2012 (requires sign-in)<\/em>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Asia now has more than one billion internet users \u2013 or 1.016 billion, to be precise \u2013 who amount to<\/p>\n","protected":false},"author":1,"featured_media":66637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-13550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-150x150.jpeg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-300x200.jpeg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-768x512.jpeg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download.jpeg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download.jpeg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download.jpeg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-392x272.jpeg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-390x205.jpeg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-130x90.jpeg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-800x445.jpeg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-150x150.jpeg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-1024x600.jpeg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-1024x480.jpeg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-600x417.jpeg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-285x450.jpeg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-575x198.jpeg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"1","magazineBlocksPostExcerpt":"Asia now has more than one billion internet users \u2013 or 1.016 billion, to be precise \u2013 who amount to","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":172,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download.jpeg",1024,683,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-300x200.jpeg",300,200,true],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2013\/12\/download-150x150.jpeg",150,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":1,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13550"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/66637"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}