{"id":13693,"date":"2012-07-24T18:07:36","date_gmt":"2012-07-24T18:07:36","guid":{"rendered":""},"modified":"2012-07-24T18:07:36","modified_gmt":"2012-07-24T18:07:36","slug":"Social-media-spotlight-shines-on-London","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13693","title":{"rendered":"Social media spotlight shines on London"},"content":{"rendered":"

The London Olympics are set to be liked, tweeted, pinned and shared with more people than ever before as athletes, fans and organisers interact online in the first-ever social media Summer Olympics.<\/strong><\/p>\n

Sportspeople and those overseeing the event are using social networks to communicate with legions of netizens — mainly on Twitter, which has 140 million active users, and the 901-million-strong Facebook.<\/strong><\/p>\n

But the sheer scale of this relatively new medium has brought up a host of challenges for organisers and national teams.<\/p>\n

Already athletes have been given social media bans and juicy details of the opening ceremony have leaked online.<\/strong><\/p>\n

In the four years since the Beijing Olympics, the global number of social media users has exploded, as has the amount of people with smartphones.<\/strong><\/p>\n

As such, the London event will generate unprecedented scrutiny — a fact the International Olympic Committee (IOC) is capitalising on with initiatives such as a social media hub that links Internet users with athletes.<\/p>\n

Olympians themselves are commenting online in real time on their social media pages<\/strong>, allowing regular netizens to get an insight into their lives — and sometimes characters — in a way that was not previously possible.<\/p>\n

US hurdler Lolo Jones, for instance, is huge on Twitter thanks to a mix of funny comments, interaction with her 168,500-plus followers and juicy announcements — such as her revelation that she is a virgin.<\/p>\n

But the very public medium has its flipside and already athletes have blundered.<\/p>\n

Swimming star Michael Phelps also caused a stir when he criticised the new Olympics swimming cap on his social media account.<\/p>\n

Participants have been told not to promote non-official brands for one month, prompting a rush of online praise for sponsors just before the ban kicked off last week — all of which was covered by an amused press.<\/p>\n

Does that mean #London2012, #LondonOlympics will be trending for 3 weeks? <\/strong><\/p>\n

Source AP<\/em>
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