{"id":13716,"date":"2012-07-27T00:07:23","date_gmt":"2012-07-27T00:07:23","guid":{"rendered":""},"modified":"2012-07-27T00:07:57","modified_gmt":"2012-07-27T00:07:57","slug":"Dunkin-Dounts-Sprays-Coffee-Scents-Into-SKorean-Buses","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13716","title":{"rendered":"Dunkin&#8217; Dounts Sprays Coffee Scents Into SKorean Buses"},"content":{"rendered":"<p><strong>Dunkin\u2019 has determined South Korean customers think of the shops as places to buy doughnuts but not coffee. So the company is getting creative \u2014 and maybe a little a little creepy \u2014 with the coffee reminders.<\/strong><\/p>\n<p>The only problem is, how do you know they are going to go to your shop (Dunkin) instead of Starbucks or the local coffee shop? Might be spending marketing dollars for nothing!<\/p>\n<p><iframe width=\"420\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/kmrc8ZJld8A\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>OMG Imagine if they did this in America? Might as well have a stand right on the bus!<\/strong><\/p>\n<p><strong>Disney has been using a similar marketing technique for years.<\/strong> If you\u2019re ever at Disney World, you might check out the artificial smell over on Main Street: fresh baked cookies to lure you into the bakery.<br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunkin\u2019 has determined South Korean customers think of the shops as places to buy doughnuts but not coffee. So the<\/p>\n","protected":false},"author":1,"featured_media":68766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-150x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-300x225.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-768x576.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-1024x768.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-1536x1152.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-392x272.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-390x205.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-130x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-800x445.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-150x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-1400x600.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-1155x480.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-600x417.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-285x450.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-575x198.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Dunkin\u2019 has determined South Korean customers think of the shops as places to buy doughnuts but not coffee. So the","magazineBlocksPostCategories":["News"],"magazineBlocksPostViewCount":108,"magazineBlocksPostReadTime":1,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee.jpg",1920,1440,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-300x225.jpg",300,225,true],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/2015\/03\/Coffee-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1\">News<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13716"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/68766"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}