{"id":13993,"date":"2012-09-03T19:09:20","date_gmt":"2012-09-03T19:09:20","guid":{"rendered":""},"modified":"2012-09-03T19:09:20","modified_gmt":"2012-09-03T19:09:20","slug":"McDonald-s-to-open-first-vegetarian-outlet-in-India","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=13993","title":{"rendered":"McDonald’s to open first vegetarian outlet in India"},"content":{"rendered":"

US fast food giant McDonald’s, famed for its beef-based Big Mac burgers, on Tuesday said it will open its first ever vegetarian-only restaurant in the world in India next year.<\/strong><\/p>\n

The world’s second-biggest restaurant chain after Subway already tailors its menus to suit local tastes — which in India means no beef to avoid offending Hindus and no pork to cater for Muslim requirements.<\/p>\n

It will open its first vegetarian outlet in the middle of next year near the Golden Temple in the Sikh holy city of Amritsar in northern India<\/strong>, where religious authorities forbid consumption of meat at the shrine.<\/p>\n

“It will be the first time we have opened a vegetarian restaurant in the world,” a spokesman for McDonald’s in northern India, Rajesh Kumar Maini.<\/p>\n

It sees the potential for many more vegetarian restaurants across the country.<\/strong><\/p>\n

McDonald’s in India already has a menu that is 50 percent vegetarian.<\/strong><\/p>\n

Its McAloo Tikki burger at 28 rupees or 50 cents – which uses a spicy fried potato-based patty – is the top seller, accounting for a quarter of total sales.<\/p>\n

Among the chicken-only meat offerings, the Maharaja Mac is also a favorite.<\/p>\n

Currently India, with its population of 1.2 billion, is still a “very small market for McDonald’s”, said Maini.<\/p>\n

“We have just 271 restaurants in India and across the world we have nearly 33,000,” Maini said.<\/p>\n

The chain serves half a million customers a day in India, out of 50 million people it serves daily in over 100 countries.<\/p>\n

McDonald’s realized soon after it entered the country that it had to rework its international menu to Indian tastes.<\/strong><\/p>\n

“The reasons were very compelling – cow slaughter is not allowed because of religious reasons and we couldn’t do pork either,” Maini explained.<\/p>\n

Hindus, who account for 80 percent of India’s population, regard cows as sacred.<\/strong> For Muslims, the consumption of pork is prohibited in the Koran.<\/p>\n

When are they planning to do this in the United States?<\/strong><\/p>\n

Source AP<\/em>
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