{"id":14039,"date":"2012-09-12T01:09:25","date_gmt":"2012-09-12T01:09:25","guid":{"rendered":""},"modified":"2025-10-15T11:49:21","modified_gmt":"2025-10-15T11:49:21","slug":"hollister-models-mock-asians-in-photos-and-tweets","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=14039","title":{"rendered":"Hollister models mock Asians in photos and tweets"},"content":{"rendered":"

Foreign models visiting Korea to promote the opening of American clothing company Hollister\u2019s store have come under fire for mocking Asians.<\/strong><\/p>\n

Four male models were flown in to work the opening of the first South Korean Hollister location in Yeouido on August 30<\/strong>, but rather than focusing on a model\u2019s job of looking attractive and enticing consumers, two of them decided it was more appropriate to tweet a picture of themselves perpetuating the \u201csquinty eyes\u201d stereotype. A third model was seen flipping the bird while posing for photographs at the opening event.<\/p>\n

With regards to one tweeted photo, a follower quipped,<\/strong> \u201cLook at how many Asians liked that picture\u2026 impressive,\u201d prompting the model to add fuel to the offensive fire with the response: \u201cHahahaha they ruhhvvvv itttt!\u201d<\/p>\n

Hollister\u2019s parent company, Abercrombie & Fitch, says they have now fired the models.<\/strong><\/p>\n

\u201cHollister Co. and its parent company Abercrombie & Fitch value diversity and inclusion. In a recent incident in South Korea, a couple of associates did not adhere to these values,\u201d a spokesperson said in a statement to FOX411’s Pop Tarts column. \u201cAs a company, we do not tolerate inappropriate or offensive behavior. We terminated the associates involved as a result of their actions. On behalf of our more than 80,000 employees around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.\u201d<\/p>\n

But an axing and an apology may not be enough to satisfy some outraged organizations and customers.<\/strong><\/p>\n

\u201cShame on Hollister! It’s offensive and racist to make \u2018squinty eyes\u2019 and speak gibberish to mock Asian accents. It’s good that Abercrombie & Fitch, the parent company of Hollister, has apologized,\u201d Margaret Fung, Executive Director of the Asian American Legal Defense and Education Fund (AALDEF), a national organization that protects and promotes the civil rights of Asian Americans, told us. \u201cBut with its own track record of selling racist T-shirts (remember the \u2018Wong Brothers Laundry Service\u2019 caricatures?), Abercrombie obviously needs to do a better job of educating all of its employees to refrain from using racist Asian stereotypes.\u201d <\/p>\n

In 2002, the clothing conglomerate was forced to pull the line of t-shirts, which featured such images as men with slanted eyes in conical hats taking jabs at the English pronunciation of East Asians, and ignited protests from Asians across the country.<\/p>\n

It’s just so immature! Would not take offense to it.<\/strong><\/p>\n

Continue at FoxNews<\/a>
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