{"id":14307,"date":"2012-10-23T04:10:25","date_gmt":"2012-10-23T04:10:25","guid":{"rendered":""},"modified":"2012-10-23T04:10:25","modified_gmt":"2012-10-23T04:10:25","slug":"Apple-unveils-new-iPad-Mini","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=14307","title":{"rendered":"Apple unveils new iPad Mini"},"content":{"rendered":"

Apple introduced the iPad mini yesterday, confident that a smaller version of its beloved tablet computer will trump lower-priced offerings by rivals Amazon, Google and Samsung.<\/strong>
\n
\n“This is iPad mini,”<\/strong> Apple’s senior vice president for marketing Phil Schiller said as he displayed the new gadget at a company event in San Jose.<\/p>\n

“This isn’t just a shrunken down iPad,” Schiller said. “It is an entirely new design.”<\/p>\n

Chief executive Tim Cook coolly presided over the launch of what was considered his first Apple product not bearing the thumbprint of late co-founder Steve Jobs, who derided small tablets as “DOA.”<\/p>\n

Jobs publicly declared seven-inch tablets being fielded against iPad would be dead-on-arrival;<\/strong> that was unless they included sandpaper, “so that the user can sand down their fingers to around one quarter of the present size.”<\/p>\n

Industry analysts noted that given his oft clever tactics, the derision could have been a ruse by Jobs to discourage competitors while Apple had a smaller version of the iPad on the drawing board.<\/strong><\/p>\n

The iPad mini’s touchscreen measures 7.9 inches diagonally compared to 9.7 inches on the original iPad.<\/p>\n

A 16-gigabyte version of the iPad mini with Wi-Fi connectivity costs $329, while a 16GB model with both Wi-Fi and cellular capability costs $459.<\/strong><\/p>\n

The top-of-the-line 64GB iPad mini with Wi-Fi and cellular connectivity will sell for $659. Like later versions of the original iPad, the new Apple tablet also features rear- and front-facing cameras.<\/p>\n

Schiller said customers could begin pre-ordering the iPad mini on October 26 and that Wi-Fi versions would begin shipping on November 2 <\/strong>to about three dozen countries in Asia and Europe in addition to the United States.<\/p>\n

Schiller said the iPad mini weighs 0.68 pounds, less than half the original, and is 7.2mm thick — thinner than a pencil.<\/p>\n

Apple also unveiled a fourth generation of the original iPad on Tuesday for the same starting price of $499 for a 16GB model with Wi-Fi connectivity.<\/p>\n

Cook said Apple has sold over 100 million iPads in two and a half years.<\/strong><\/p>\n

He also said more than 275,000 applications were now available for the iPad in Apple’s App Store<\/strong> and that customers have downloaded a total of more than 35 billion apps.<\/p>\n

Apple set the tablet computer market ablaze with the first iPad in early 2010 and stuck with its 9.7-inch screen while rivals introduced lower-price tablets with screens closer to seven inches.<\/p>\n

Amazon’s seven-inch Kindle Fire proved popular last year, and a new version was launched last month. Meanwhile, a Google Nexus 7 powered by Android software has since joined the Samsung Galaxy in the seven-inch tablet market.<\/p>\n

While the cheapest iPad mini costs $329, less than the original iPad, the device is still considerably more expensive than the seven-inch tablets from Amazon, Google and Samsung – which start at $199.<\/p>\n

“Yes this will cannibalize some of the iPad, but pull the camera back and you can see how it will increase the size of the Apple customer base,” Kagan said.<\/p>\n

“This will open up new segments of the market to Apple – segments that would like an Apple, but which prefer a smaller screen or a lower price tag.”<\/p>\n

Apple shares ended the formal trading day down 3.26 percent to $615.25 but regained ground in after-market trades.<\/strong><\/p>\n

Some analysts believe the iPad mini was priced too high to fend off competition from Nexus 7 and Kindle tablets.<\/p>\n

“Yes, $129 extra to be in the Apple ecosystem does seem pricey compared to the $200 alternatives,” said Forrester analyst Frank Gillett.<\/p>\n

Source AP<\/em>
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