{"id":14517,"date":"2012-12-03T03:12:39","date_gmt":"2012-12-03T03:12:39","guid":{"rendered":""},"modified":"2025-10-15T13:37:08","modified_gmt":"2025-10-15T13:37:08","slug":"kimora-lee-simmons-new-tv-gig-for-justfab","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=14517","title":{"rendered":"Kimora Lee Simmons’ New TV Gig for JustFab"},"content":{"rendered":"

When the online fashion retailer revealed last year it had brought Kimora Lee Simmons on board as president and creative director, it was only a matter of time before a television show featuring Simmons and JustFab was in the works.<\/strong> That show now has a title \u2014 it’s eight, hour-long episodes will be called \u201cKimora: House of Fab,\u201d<\/strong> a twist on \u201cKimora: Life in the Fab Lane,\u201d the series that for four seasons followed Simmons\u2019 family life and her previous role as creative director of Baby Phat. The show will premiere Jan. 23 at 9 p.m. on the Style Network.<\/strong><\/p>\n

\u201cKimora: House of Fab\u201d has been filming at JustFab\u2019s Manhattan Beach, Calif., offices since June<\/strong>, and Simmons and Don Ressler, co-chief executive officer of JustFab\u2019s owner Intelligent Beauty, emphasized it will focus on the company, not Simmons\u2019 personal affairs. \u201cMy businesses have evolved a bit. My former life is gone. I have sold all of those companies from my prior life, and my new project is JustFab.com. This is all about fashion and the tech sector, and how I have married fashion to the tech aspect, and that\u2019s a big thing,\u201d said Simmons, who continued, \u201cThis is an office environment with more of an ensemble. It is more like \u2018The Office\u2019 or \u2018Ugly Betty.\u2019 It is a team of people at all times, with lots of coming and going. It is less of my kids and my personal side.\u201d<\/p>\n

The cast of the show includes co-ceo Adam Goldenberg, vice president of public relations Kimberly Tobman, senior vice president of marketing Sandra Diaz, senior graphic designer Johnny Anastacio, director of merchandise Lesley Holmes, art director Alyson Wilson and senior marketing manager Lianca Lyons.<\/strong> \u201cNo one wants to look like they are, for lack of better words, a crazy person, but there wasn\u2019t anything off limits,\u201d said Ressler, adding, \u201cIt is showing the brand in a very professional way.\u201d<\/p>\n

\u201cI want this to be educational about what I choose,\u201d said Simmons during an interview via phone from the set of a JustFab commercial, something she noted the Style Network crew would capture. \u201cYes, I\u2019m quirky, loud and crazy. Yes, my kids are fun, but there is nothing disrespectful. It is done with integrity. There is nothing I can\u2019t look back on when I\u2019m 40 or 50 or that my mom can\u2019t see.\u201d<\/p>\n

Ressler and Simmons hope the show will propel JustFab\u2019s brand awareness with the Style Network\u2019s fashion-conscious audience of women aged 18- to 49-years-old.<\/strong> \u201cIt is my goal here as president and creative director to turn JustFab into a global lifestyle brand,\u201d said Simmons, who mentioned stores and a dress collection spearheaded by her are possibilities for JustFab.<\/p>\n

Ressler asserted JustFab, which has received $109 million in venture capital funding and is on pace to generate more than $100 million in revenues this year, isn\u2019t relying on television on an \u201cROI type of basis,\u201d but said, \u201cWe are certainly happy to continue going forward as long as the series can run. I think they did a great job of really showing what we are doing here.\u201d<\/p>\n

via www.wwd.com<\/a><\/em>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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