{"id":14859,"date":"2013-01-28T01:01:05","date_gmt":"2013-01-28T01:01:05","guid":{"rendered":""},"modified":"2025-10-15T00:04:08","modified_gmt":"2025-10-15T00:04:08","slug":"psy-dreams-of-conquering-music-world","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=14859","title":{"rendered":"PSY dreams of conquering music world"},"content":{"rendered":"

Thanks to Psy’s “Gangnam Style” smash hit, the South Korean music industry’s long-held dream to make it big in Europe and the USA with its K-pop boy bands has taken a giant leap forward.<\/strong><\/p>\n

But Psy’s international success looks unlikely to have a big knock-on effect in other Asian countries, experts said at the MIDEM music industry gathering in Cannes.<\/p>\n

To build on the momentum of the “Psy” phenomenon and showcase some of their other big stars, South Korea’s music industry has turned out in force to attend the annual four-day trade fair that opened its doors on Saturday.<\/p>\n

“The Western markets have always been a kind of romantic dream and an end goal for the South Korean record labels,” Clayton Jin, CEO of the country’s most respected music data service, Billboard Korea, said.<\/p>\n

“However, Korean labels are very realistic and Asia remains their bread and butter,” Jin stressed, adding that Asia continues to be the region where the country’s labels are most successful, with Japan alone accounting for about 50 percent of Korea’s music exports.<\/p>\n

It’s only very recently that the South Korean music business has started to eye up the US and European markets, Jin said in an interview.<\/p>\n

The first K-pop concerts held outside Asia were organised in the States and Europe in 2011 and did much to increase the musical genre’s popularity.<\/p>\n