{"id":15153,"date":"2013-03-19T03:03:24","date_gmt":"2013-03-19T03:03:24","guid":{"rendered":""},"modified":"2013-03-19T03:03:24","modified_gmt":"2013-03-19T03:03:24","slug":"India-s-love-affair-with-chocolate","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=15153","title":{"rendered":"India’s love affair with chocolate"},"content":{"rendered":"

Chocolates have found their way into the hearts of many Indians. While the more mature chocolate markets across Europe are experiencing a slowdown, the Indian chocolate industry is thriving.<\/strong><\/p>\n

India is the world’s fastest growing market for chocolates – registering an annual growth of 25 per cent.<\/p>\n

Chocolates appeal to a wide range of consumers, but 70 per cent of chocolate consumption in India takes place in the cities.<\/p>\n

Over the years, chocolate has started to take a bite out of the traditional sweets market as the preferred choice among Indians.<\/p>\n

Rising income levels, attractive packaging and reasonable prices are also helping to fuel the demand.<\/strong><\/p>\n

This growth in the chocolate industry has attracted many foreign brands into the market.<\/p>\n

They are opening exclusive outlets to lure the country’s swelling population of chocolate lovers.<\/p>\n

Home grown brands may offer tastier varieties, but imported chocolate brands still appeal to the status conscious.<\/p>\n

But, all is not as sweet as following the high cost of raw materials and health concerns.<\/p>\n

Still, analysts feel the industry has growth potential.<\/strong><\/p>\n

Source AP<\/em>
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