{"id":15432,"date":"2013-05-12T04:05:09","date_gmt":"2013-05-12T04:05:09","guid":{"rendered":""},"modified":"2013-05-12T04:05:09","modified_gmt":"2013-05-12T04:05:09","slug":"South-Korean-Men-Cosmetics-Crazed","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=15432","title":{"rendered":"South Korean Men Cosmetics-Crazed"},"content":{"rendered":"

K-pop’s biggest stars are helping cosmetics firms sell makeup – to men.<\/strong><\/p>\n

Eager to achieve their pretty-boy looks and smooth complexion, South Korean men are increasingly turning to BB cream foundation and anti-aging products to achieve K-Pop perfection, spending $900 million a year on cosmetics, according to research firm Euromonitor.
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\nSouth Korea is by far the largest in a growing global market for men’s cosmetics<\/strong>, accounting for nearly a quarter of sales in the skin care market.<\/p>\n

Walk into most any cosmetics store in Seoul, and you’re bound to find a men’s section selling everything from escargot serum to make-up for men serving their mandatory two-year military service.<\/p>\n

The trend is so popular it spawned a nickname for the pretty boys – the grooming tribe. There are even entire TV shows devoted to male makeovers.<\/p>\n

Blowblush offers a “Men’s Fit” course, that includes a salt shampoo to prevent baldness, lifting cream, and a hot stone massage. Unlike facials for women, which largely focus on moisturizing, Kim says male treatments are aimed at soothing skin irritated from shaving daily.
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