{"id":15897,"date":"2013-07-30T01:07:28","date_gmt":"2013-07-30T01:07:28","guid":{"rendered":""},"modified":"2013-07-30T01:07:28","modified_gmt":"2013-07-30T01:07:28","slug":"Kimora-Lee-s-JustFab-Sues-Fab-com-Over-Similar-Name","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=15897","title":{"rendered":"Kimora Lee’s JustFab Sues Fab.com Over Similar Name"},"content":{"rendered":"

JustFab, the El Segundo subscription e-commerce site, has filed a trademark infringement suit against New York online retailer Fab.com.<\/strong><\/p>\n

The suit contends that Fab.com, founded in 2011, has been encroaching on JustFab’s territory as an e-commerce site with a similar sounding name.<\/strong><\/p>\n

JustFab is an online subscription service that for $39.99 a month sends members a pair of shoes or jeans.<\/strong> The company creates all the apparel and counts Kimora Lee Simmons as its celebrity designer and creative director.<\/p>\n

Fab.com began its life as Fabulis, a gay networking site<\/strong>, then pivoted to flash sales. Earlier this year, Fab.com dropped the flash sales in favor of a more traditional e-commerce site where it features clothing, home goods, and accessories that are designed in house as well as by third party designers.<\/p>\n

The two have been on a collision course for some time. <\/strong>JustFab in particular has been protective of its brand, having acquired a pair of apparel companies with the “fab” titles: “Fab Kids” in January and “Fab Shoes” in May.<\/p>\n

In a statement, JustFab said it wasn’t trolling for a suit, but Fab.com’s encroachment onto JustFab’s business and name had finally crossed a line.<\/p>\n

According to the filing, JustFab will soon be opening up a brick-and-mortar store in Glendale. The lawsuit notes that there have been rumors Fab.com will be opening a retail store as well.<\/p>\n

JustFab and Fab.com have become two of the largest players in the online retail space.<\/strong> Fab.com raised $150 million in June at a $1 billion valuation, bringing its total funding to $310 million. Meanwhile, JustFab has taken nearly $110 million in venture funding.<\/p>\n

JustFab is requesting that Fab.com refrain from selling products that compete directly with its own line of shoes, clothes and accessories. It is also seeking damages for loss of business.<\/p>\n

Fab.com told blog TechCrunch that it will fight the lawsuit.<\/strong><\/p>\n

via www.labusinessjournal.com<\/a><\/em>
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