{"id":15991,"date":"2013-08-19T03:08:55","date_gmt":"2013-08-19T03:08:55","guid":{"rendered":""},"modified":"2013-08-19T03:08:32","modified_gmt":"2013-08-19T03:08:32","slug":"Alexa-Chung-to-launch-makeup-line","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=15991","title":{"rendered":"Alexa Chung to launch makeup line"},"content":{"rendered":"

Lots of Asian girls are starting their own makeup line! First Michelle Phan<\/a>, now Alexa Chung!<\/strong><\/p>\n

British model and TV host Alexa Chung will launch her own makeup line.<\/p>\n

Chung,<\/strong> who is also a contributing editor for British Vogue magazine, is teaming up with Eyeco to advise the brand on products.<\/p>\n

She will also feature in the firm’s ad campaign.<\/strong><\/p>\n

“It’s a creative relationship. I send images and different inspirations to Max and Nina (the creators of Eyeco) and we go from there. It’s quite free form at the moment,” Chung said.<\/p>\n

The line will be out in November and will feature a limited edition liquid eye liner and mascara set bearing Chung’s name and art.<\/p>\n

“Liquid liner is my saviour. Other people like other things to feel like they look normal, but for me, I’m pretty much naked without my eyeliner on. It’s my comfort blanket,” Chung says.<\/p>\n

Alexa is of English and Chinese descent.<\/strong><\/p>\n

– WENN<\/em>
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