{"id":16085,"date":"2013-09-11T02:09:16","date_gmt":"2013-09-11T02:09:16","guid":{"rendered":""},"modified":"2025-10-15T13:37:12","modified_gmt":"2025-10-15T13:37:12","slug":"hello-kitty-fruit-flavored-beer","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=16085","title":{"rendered":"Hello Kitty fruit-flavored beer"},"content":{"rendered":"<p><B>She may not have a mouth, but that&#8217;s not stopping Sanrio&#8217;s celebrity mascot Hello Kitty from pitching a limited-edition line of fruit-flavored beer.<B><\/p>\n<p><B>Suds lovers in the Far East can now enjoy a collection of Hello Kitty brews in six tropical flavors, including passion fruit, peach, banana and lemon lime, among others.<\/B> The beer, which was introduced in Taiwan and is now available in China, is licensed by Shanghai KT trading company and produced by Taiwanese beer maker Long Quan.<\/p>\n<p><B>The new fruit-flavored cans mark Hello Kitty&#8217;s second entry into the world of alcohol.<\/B> Previously, Hello Kitty wines were licensed in Asia, Europe and the United States.<\/p>\n<p>Those who have tried the new beers describe them as smooth and sweet, with comparisons being made to Belgian ales combined with fruit juice.<\/p>\n<p><B>&#8220;These beers are closest to Chimay but with stronger fruit flavorings,&#8221; <\/B>wrote one reviewer on Kotaku.com. <B>&#8220;The fruit isn&#8217;t a note or a sense in these beverages but instead the overpowering star of it all.&#8221;<\/B><\/p>\n<p>Despite the cute packaging on the cans, <B>the Long Quan Facebook page clearly discourages under-aged drinking since launching the product. The beverages are marketed toward adult fans who grew up with the cartoon cat<\/B>, which will turn 40 next year.<\/p>\n<p>While Hello Kitty beer may seem unusual to some American consumers, in Asia many adults embrace products that are cute or &#8220;kawaii.&#8221; From Hanky Panky underwear to jewelry at Neiman Marcus, Hello Kitty-wrapped Smart cars to credit cards, the brand has expanded far beyond plush dolls and playthingsShe may not have a mouth, but that&#8217;s not stopping Sanrio&#8217;s celebrity mascot Hello Kitty from pitching a limited-edition line of fruit-flavored beer.<\/p>\n<p><B>Sanrio declined to comment on the fruit-flavored beer to ABC News other than to confirm that there are no plans to offer the beverage in markets outside of China.<\/B><\/p>\n<p>Source <a href=\"http:\/\/abcnews.go.com\/Lifestyle\/kitty-fruit-flavored-beer-hits-china\/story?id=20155678\">ABC News<\/A><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>She may not have a mouth, but that&#8217;s not stopping Sanrio&#8217;s celebrity mascot Hello Kitty from pitching a limited-edition 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