{"id":16167,"date":"2013-09-30T04:09:09","date_gmt":"2013-09-30T04:09:09","guid":{"rendered":""},"modified":"2025-10-15T14:16:26","modified_gmt":"2025-10-15T14:16:26","slug":"ford-s-asian-production-on-pace-to-beat-north-american","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=16167","title":{"rendered":"Ford\u2019s Asian Production On-Pace to Beat North American"},"content":{"rendered":"

The financial climate across much of Asia is like a snapshot of what America was a century ago.<\/strong> Urbanization and the development of new highways are allowing people in countries like China to thrive like never before, and a booming middle class is beginning to emerge. The automotive industry sees this as a promising opportunity to capitalize a new segment of car-buyers that didn\u2019t exist a few years ago, and that is exactly what Ford is doing.<\/p>\n

For the first time ever, the amount of vehicles the Detroit automaker assembles in Asian is more than those in Europe, and Ford\u2019s Asian production is on-pace to beat its North American production by 2015.<\/strong><\/p>\n

\u201cIt\u2019s so aspirational and such a big deal,\u201d Joe Hinrichs, who led Ford\u2019s manufacturing and Asia operations before taking over the Americas late last year, said in an interview with Bloomberg. \u201cIt\u2019s the freedom that comes from the ability to own your own transportation that\u2019s never been had in your family. That\u2019s what it was like 100 years ago here.\u201d<\/p>\n

With Ford\u2019s Chinese operations valued at $15 billion (more than a fifth of its stock-market value), will Asia become the Detroit automaker\u2019s primary market in the coming years?<\/strong>
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