{"id":16714,"date":"2014-01-29T02:01:55","date_gmt":"2014-01-29T02:01:55","guid":{"rendered":""},"modified":"2014-01-29T02:01:41","modified_gmt":"2014-01-29T02:01:41","slug":"Jason-Wu-to-debut-BOSS-Womenswear-at-NYFW","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=16714","title":{"rendered":"Jason Wu to debut BOSS Womenswear at NYFW"},"content":{"rendered":"

This February Jason Wu will debut his first collection for BOSS at New York Fashion Week.<\/strong> This season is the first that BOSS is showing a women’s-only collection, as well as being on the official New York Fashion Week schedule.<\/p>\n

Wu has been masterminding a short film, shot by Inez van Lamsweerde and Vinoodh Matadin and featuring model Edie Campbell entitled \u2018This is Boss\u2019 that will be released on the Hugo Boss website on February 7<\/strong>.<\/p>\n

The video features Campbell wearing a black cashmere trench, black shirt and trousers, as well as a black shift dress.<\/strong> She\u2019s filmed in and outside the house, with the edit featuring digital effects of bold flowers and streaks across the screen all shot with a techno soundtrack. <\/p>\n

‘It\u2019s a fashion-image piece that gives you a visual representation about the Hugo Boss woman I had in mind, and who she should be,’ said Wu.<\/p>\n

\u2018We are absolutely delighted to have an outstanding talent like Jason Wu on board,\u2019 said Claus Dietrich Lahrs, CEO of HUGO BOSS, in a statement issued today. \u2018This will generate a powerful and creative statement for BOSS Womenswear and show our commitment to focus even more on the female side of the brand.\u2019<\/p>\n

Wu will get into his BOSS with the pre-fall 2014 collection, before sending his first mainline BOSS collection down the runway during the New York autumn\/winter 2014 shows in February 2014.<\/p>\n

Source www.wwd.com<\/a><\/em>
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