{"id":16735,"date":"2014-01-31T17:02:11","date_gmt":"2014-01-31T17:02:11","guid":{"rendered":""},"modified":"2014-01-31T17:02:11","modified_gmt":"2014-01-31T17:02:11","slug":"China-drinks-the-most-red-wine-in-the-world","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=16735","title":{"rendered":"China drinks the most red wine in the world"},"content":{"rendered":"

China has surpassed France and Italy to become the biggest consumer of red wine in the world.<\/strong><\/p>\n

According to a joint report out of Vinexpo and The International Wine and Spirits Research (IWSR), Chinese oenophiles tipped back the equivalent of 1.865 billion bottles last year (or 155 million 9-liter cases).<\/strong><\/p>\n

That marks a 136% growth since 2008.<\/p>\n

For comparison, France consumed 150 million cases, while Italy consumed 141 million cases.<\/strong><\/p>\n

According to figures out of the IWSR, the consumption of red wine in China has been taking off since 2005, but showed particular growth between 2007 and 2013, rising 176%.<\/p>\n

At the same time, consumption in Italy declined about 6% in the same period, while in France consumption plummeted a whopping 18%.<\/p>\n

Experts attribute the meteoric interest in red wine in China not only to the purported health benefits of red versus white, but also to the color\u2019s cultural significance<\/strong>.<\/p>\n

In China, the color red represents good fortune, strength and luck,<\/strong> making it the ideal drink to serve at banquets and parties, the report points out.<\/p>\n

Interestingly, more than 80% of the wine consumed in the country is also produced domestically, placing China as the fifth largest wine producer in the world.<\/p>\n

The report was released in advance of a major wine trade fair, Vinexpo Asia-Pacific, set to take place in Hong Kong May 27-29.
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