{"id":17019,"date":"2014-03-10T05:03:26","date_gmt":"2014-03-10T05:03:26","guid":{"rendered":""},"modified":"2014-03-10T05:03:26","modified_gmt":"2014-03-10T05:03:26","slug":"American-Apparel-stirs-up-controversy-with-Bengali-American-model","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=17019","title":{"rendered":"American Apparel stirs up controversy with Bengali-American model"},"content":{"rendered":"

In American Apparel latest attempt to get under people\u2019s skins, the Los Angeles-based company featured a topless model with the words, \u201cMade in Bangladesh\u201d written across her chest.<\/strong><\/p>\n

They aren\u2019t referring to the woman\u2019s barely-visible jeans, which the ad points out were made in a factory in downtown L.A. and sell for a cool $90.<\/p>\n

The company is branding the woman herself.<\/strong><\/p>\n

The model is Maks, a merchandiser who has been working for American Apparel since 2010 and who \u201cunreservedly\u201d embraced the photo shoot.<\/strong> In a detailed description of the woman\u2019s background, the company notes that she was in fact born in Bangladesh, in the capital city of Dhaka. Her conservative Muslim parents immigrated to Marina Del Rey, Calif., when she was four years old. She remained dedicated to her faith as a child, but began to distance herself from Islamic traditions when she started high school.<\/p>\n

\u201cMaks doesn’t feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else’s conventional narrative,\u201d the company writes. \u201cThat’s what makes her essential to the mosaic that is Los Angeles, and unequivocally, a distinct figure in the ever-expanding American Apparel family.\u201d<\/p>\n

The stunt is meant to draw attention to the company\u2019s fair labor practices.<\/strong> American Apparel says its pays its employees \u201c50 times more\u201d than other companies who outsource production to countries like Bangladesh. The “23 skilled American workers” who made Maks\u2019 jeans are \u201cpaid a fair wage and have access to basic benefits such as health care,\u201d according to the ad.<\/p>\n

Source www.nydailynews.com<\/a><\/em>
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