{"id":17197,"date":"2014-05-03T03:05:45","date_gmt":"2014-05-03T03:05:45","guid":{"rendered":""},"modified":"2025-10-15T13:37:05","modified_gmt":"2025-10-15T13:37:05","slug":"michelle-phan-signs-deal-with-endemol-beyond","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=17197","title":{"rendered":"Michelle Phan signs deal with Endemol Beyond"},"content":{"rendered":"

Endemol Beyond USA, the digital arm of global TV production firm Endemol, has signed a development deal with Michelle Phan, who runs the biggest beauty and makeup channel on YouTube.<\/strong><\/p>\n

As part of the deal with Phan, Endemol Beyond will build out Phan\u2019s FAWN (For All Women Network), a lifestyle-oriented multichannel network with shows about fashion, beauty, health, wellness and culture.<\/strong> FAWN will become Endemol Beyond\u2019s lifestyle MCN, said Will Keenan, president of Endemol Beyond USA. \u201cIt\u2019s a very big overall deal, multiplatform and global\u201d and Endemol\u2019s biggest ever to date with a YouTube creator, he said.<\/p>\n

The 27-year-old Phan, who posted her first video to then-fledgling YouTube in July 2006, currently has 6.29 million subscribers with 908 million views to date to her channel at youtube.com\/MichellePhan. She started her beauty and fashion video-blog on YouTube in 2007 while she was waitressing at a Florida sushi restaurant.<\/p>\n

Phan \u2014 who tells viewers to \u201cthink of me as your beauty bestie\u201d in her intro video on YouTube \u2014 also maintains a blog at michellephan.com and is active on social media with 2.4 million Facebook fans and 542,000 Twitter followers.<\/p>\n

With Endemol, Phan will spearhead the development of original content for both the digital and broadcast spaces, as well as mentor new talent, incubating the next generation of multiplatform trailblazers.<\/p>\n

\u201cAs one of the first creators on YouTube, I\u2019ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media,\u201d Phan said. \u201cThe experiences and knowledge I\u2019ve been afforded are invaluable and I\u2019m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.\u201d<\/p>\n

variety.com<\/a><\/em>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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