{"id":17711,"date":"2014-09-27T00:09:21","date_gmt":"2014-09-27T00:09:21","guid":{"rendered":""},"modified":"2025-10-15T12:14:36","modified_gmt":"2025-10-15T12:14:36","slug":"tiffany-co","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=17711","title":{"rendered":"Tiffany & Co."},"content":{"rendered":"

Tiffany & Co. Blue Book Launch Party
\nApril 10, 2014 <\/strong><\/p>\n

Celebrating with all the glamour of its great heritage, Tiffany unveiled its 2014 Blue Book tonight at the Guggenheim Museum, one of New York\u2019s leading cultural institutions. The approximately 300 guests, including Jessica Biel, Kate Bosworth, Katie Holmes, Hilary Rhoda and Jessica Joffe, stepped into an atmosphere sparkling with gems of pure, saturated color, handcrafted in designs as diverse and exuberant as nature itself. Attendees were also treated to a one-night-only sound and light installation titled \u201cThe Diamond Sky\u201d by the Leo Kuelbs Collection, John Ensor Parker and Glowing Bulb. This moving spectacle included mesmerizing imagery of Blue Book jewels in three-dimensional forms that filled the museum\u2019s rotunda.<\/strong><\/p>\n

Tiffany enters new era of design with Tiffany T collection<\/strong><\/p>\n

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.<\/p>\n

The collection, the first designed by newly hired design director Francesca Amfitheatrof, features bracelets, necklaces and rings to bring Tiffany jewelry into a new era. Tiffany is looking for a new stand-out icon that celebrates creativity and the jeweler\u2019s codes.<\/p>\n

\u201cA new collection that honors the traditions of Tiffany and builds on a new concept, like the T collection, if promoted properly, should resonate with a new generation,\u201d said John Casey, senior vice president of Havas Public Relations, New York.<\/p>\n

\u201cUsing social media to promote a new collection, particularly pieces created by a young designer, should be a key component of a brand\u2019s marketing strategy,\u201d he said. <\/p>\n

Sign up for Luxury Daily!<\/p>\n

Mr. Casey is not affiliated with Tiffany, but agreed to comment as an industry expert.<\/p>\n

Tiffany did not respond by press deadline.<\/p>\n

A new era
\n As a trained jeweler and silversmith, Ms. Amfitheatrof\u2019s designs are being heralded as the pieces that will move Tiffany into the future, according to the brand. With this notion behind the Tiffany T collection\u2019s designs, the jeweler has placed Ms. Amfitheatrof at the forefront of its promotional materials for the pieces.
\nBy giving face to the collection, consumers may be more inclined to browse through the line once they understand the personal inspirations behind each piece.<\/p>\n

The pieces of the collection are the \u201cmeasure of the city\u201d of New York where Tiffany is based. Ms. Amfitheatrof aimed to capture the \u201cpower, energy and daring\u201d of the city to appeal to global travelers.<\/p>\n

Made of 18-karat rose, yellow or white gold and sterling silver, the pieces support the \u201csheer lightness of Tiffany design\u201d and its American spirit. The jeweler began teasing the collection on social media from Aug. 15.<\/p>\n

Since Aug. 18, when the collection officially debuted in North America, Tiffany continued its social media activity to spread awareness for the collection. In daily postings, Tiffany shared pieces and campaign images of the collection along with little bits of information about the shown item.<\/strong><\/p>\n

SOURCE:<\/strong> http:\/\/www.luxurydaily.com\/tiffany-enters-new-era-of-design-with-tiffany-t-collection\/<\/p>\n

https:\/\/www.youtube.com\/user\/OfficialTiffanyAndCo<\/p>\n

Tiffany & Co History <\/strong>
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