{"id":18161,"date":"2014-12-15T02:12:57","date_gmt":"2014-12-15T02:12:57","guid":{"rendered":""},"modified":"2014-12-15T02:12:57","modified_gmt":"2014-12-15T02:12:57","slug":"Macadamias-soar-in-Korea-after-nut-rage","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=18161","title":{"rendered":"Macadamias soar in Korea after nut rage"},"content":{"rendered":"

Nut rage imploded the career of a Korean Air Lines executive and embarrassed her family and country. Now South Korean retailers are experiencing the unexpected upside: a boom in sales of macadamias.<\/strong><\/p>\n

The flavorful macadamia nut was unfamiliar to many South Koreans until Cho Hyun-ah, the daughter of Korean Air’s chairman, ordered a flight attendant off a Dec. 5 flight from New York City after she was served them in a bag, instead of on a plate.<\/p>\n

She resigned from executive roles including head of cabin service last week amid a storm of criticism about the tantrum that forced the flight to return to the gate. But macadamias are now a household name in South Korea and with curiosity about their taste piqued, sales are booming.<\/p>\n

Auction, a South Korean unit of eBay and South Korea’s second-largest e-commerce website, said Monday that sales of macadamias surged nearly 12-fold during the previous five days without any promotions. It said macadamias previously made up 5 percent of its nut sales but were now accounting for almost half.<\/p>\n

South Korea’s largest online shopping retailer, Gmarket, also owned by eBay, said Macadamia nut sales jumped 20 times during the six days to Sunday compared with the previous week.<\/strong><\/p>\n

The website of e-commerce firm Coupang showed Mauna Loa macadamia nuts were out of stock, with about 100 users asking on the comments section for the product to be quickly restocked.<\/p>\n

Source AP<\/em>
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