{"id":19641,"date":"2012-09-02T01:09:50","date_gmt":"2012-09-02T01:09:50","guid":{"rendered":""},"modified":"2012-09-02T01:09:50","modified_gmt":"2012-09-02T01:09:50","slug":"a-billion-hits-and-counting-asian-americans-and-youtube","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=19641","title":{"rendered":"A Billion Hits and Counting: Asian Americans and YouTube"},"content":{"rendered":"<p>Young Asian Americans dominate a great swath of the messy territory called YouTube, holding their own against the well-funded and famous.<\/p>\n<p>Taken together, these numbers make two major points: there is a great pool of Asian Americans who, against the grain of \u201cmodel minority\u201d professionalism, need an outlet for humor and creative expression. Perhaps more importantly, these numbers prove the existence of a huge audience, largely Asian American, who want to see the experiences and talents of Asian people in popular media.<\/p>\n<p>YouTube is, indeed, the only time most of us have seen Asians speak into a camera about the issues that matter to them, and perhaps the only realm where Asian Americans have the opportunity to talk about race to a large audience. Here, they use humor to take on stereotypes and misunderstandings, as in Higa&#8217;s \u201cDear Ryan, Can you open your eyes?\u201d \u2014 an absurdist response to a commenter&#8217;s absurd question \u2014 or Wu&#8217;s \u201cAsians Just Aren&#8217;t Cool Enough?\u201d taking on the casting of a white actor as Goku in the Dragonball movie (\u201cthat&#8217;s like making a Fat Albert movie starring Keanu Reeves as Fat Albert\u201d).<\/p>\n<p><iframe width=\"500\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/IZsTBucXSFw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Mostly, though, these are videos of young people talking about what young people care about: relationship problems, internet memes, pop movies and music. Higa speaks internet, utilizing quick cuts and interspersing of-the-moment memes, Wu&#8217;s facial expressions and self-deprecation are disarmingly funny, DeLaGhetto hits you with a barrage of swagger, Gambito affectionately imitates a Filipina aunty as she gives life advice. The ordinariness of these stories is also their reason for being: they fulfill the very simple desire we all have to watch and listen to people who shares our experiences. Banal as it might seem, in today&#8217;s media-dominated America, faces-on-screens are an essential tool of staking a claim in the conversations \u2014 cultural and political \u2014 that shape this society.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Young Asian Americans dominate a great swath of the messy territory called YouTube, holding their own against the well-funded and<\/p>\n","protected":false},"author":1,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-19641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Young Asian Americans dominate a great swath of the messy territory called YouTube, holding their own against the well-funded and","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":130,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/19641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19641"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/19641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}